# Dianping Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dianping-media

- Industry: Business Support Services
- Headquarters: Beijing, China
- Website: www.dianpingmedia.com
- Total disclosed funding: $1.7M
- Latest round: Angel (Jul 5, 2016)
- Investors on record: 2

## About

Dianping Media specializes in digital services that enhance consumer engagement and connect businesses with their clientele, focusing on user-generated reviews and local recommendations.Founded in 2014 by Fuqing Zhong, Dianping Media is based in Beijing, China. The company operates an online platform that aggregates user-generated reviews for services such as dining and entertainment. In July 2016, Dianping Media secured CNY 10 million in Angel funding led by Eagles Fund and participated by Thunderstorm VC, bringing the total amount raised to CNY 10 million.Dianping Media provides a range of digital services aimed at boosting consumer engagement and enabling businesses to connect with customers. Their platform features user-generated reviews and ratings for various local services, addressing issues of information asymmetry and customer trust. The primary users include local businesses seeking greater visibility and consumers in search of trustworthy recommendations and reviews, particularly in urban centers where digital engagement thrives.The company generates revenue through partnership agreements and subscription models, allowing businesses to access its platform with tailored pricing plans. Local businesses can subscribe to service packages that enhance their visibility and facilitate interactive engagement with consumers. Key features of these packages may include promotional placements, consumer behavior analytics, and tools for improved customer interaction, all essential to the company's revenue generation.Dianping Media plans to leverage the recent Angel funding of CNY 10 million raised in July 2016 to support its growth initiatives. These may include the development of new products designed to enhance user engagement on their platform. Additionally, the company is targeting expansion into new geographic regions, although specific markets and timelines have not been disclosed. The funding will likely assist in executing these strategic plans, strengthening their platform's capabilities and market reach.

## Funding rounds

- Angel, Jul 5, 2016, $1.5M — Eagles Fund, Thunderstorm VC
- Seed, Jun 1, 2016, $0.2M — Eagles Fund

## Investors

- Eagles Fund (https://capitalatlas.ai/funds/eagles-fund) — Seed, Angel
- Thunderstorm VC (https://capitalatlas.ai/funds/thunderstorm-vc) — Angel