# DianJoy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dianjoy

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.dianjoy.com
- Latest round: Series B (Sep 14, 2016)
- Investors on record: 2

## About

DianJoy operates as a domain brokerage service, specializing in the sale and transfer of premium domain names through secure transactions and mediation services.Founded in 2011, DianJoy is based in Beijing, China, where it facilitates the buying and selling of domain names. Wei Li serves as both the Founder and CEO. The company has completed three deals, with the most recent occurring on September 14, 2016, when it secured SERIES B funding from GF Xinde Investment Management.DianJoy primarily operates as a domain brokerage service specializing in the sale and transfer of premium domain names. Their core services facilitate the buying and selling of domain names, providing clients with a streamlined process that includes professional mediation and escrow services to ensure secure transactions. The company aims to meet the needs of businesses and individuals seeking to establish or enhance their online presence through valuable domain assets. By serving a diverse client base, including startups, established enterprises, and individual entrepreneurs, DianJoy addresses the growing demand for unique web identities in various industries. Geographically, their services target international markets, allowing clients from multiple regions to acquire domain names that align with their branding and operational goals.DianJoy's revenue model is structured around the sale of domain names, with a focus on direct transactions facilitated through their brokerage platform. The company implements a flat pricing strategy for listed domain names, exemplified by their flagship offering priced at CNY 2,986. Transactions typically involve clients purchasing domain names directly through the platform, supported by professional escrow services to ensure a secure transfer process. This model caters to both B2B and direct-to-consumer marketplaces, allowing various customer segments to seamlessly acquire domain assets. The structured nature of their service ensures that revenue is generated through individual sales, fostering a predictable cash flow as clients engage in domain acquisition aligned with their specific business needs.In September 2016, DianJoy raised SERIES B funding from GF Xinde Investment Management to support its growth initiatives. The company plans to expand its product offerings by introducing new domain-related services, though specific details and release dates are currently under development. Additionally, DianJoy aims to penetrate new geographic markets, targeting expansion into Southeast Asia and Europe by 2023, leveraging the recent funding to enhance its operational capabilities and marketing efforts.

## Funding rounds

- Series B, Sep 14, 2016 — GF Xinde Investment
- Series A, Jan 1, 2013 — Legend Capital

## Investors

- Legend Capital — Series A
- GF Xinde Investment (https://capitalatlas.ai/funds/gf-xinde-investment) — Series B