# DiAct Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/diact-technology-co

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.diact.com
- Total disclosed funding: $16M
- Latest round: Series B (Jan 11, 2022)
- Investors on record: 2

## About

Based in Shanghai, China, and established in 2016, DiAct Technology Co.,Ltd is a software company that focuses on developing customer experience marketing management software. The company's technical team members are from Ipsos China. The company previous name is SIIT, and renamed DiAct Technology Co.,Ltd, in 2021. As of January 2022, the company has served more than 100 enterprise customers, such as Bayerische Motoren Werke AG, Nike, HSBC Bank, which covered financial, retail, vehicle fields.  

The company's products can be divided into Bri.Voice, Bri.eXperience, Bri. Engagement, Bri. Channel. The Bri.Voice has module of competitive analysis, selecting digital media, and digital knowledge management. The Bri.eXperience is a user experience digital monitor platform. The Bri. Engagement is a marketing automation platform. The Bri. Channel is a off-online management platform. The company provides solutions of user radar, experience digital operation, and user data bank, user experience measurement and monitoring.

The company plans to continue to upgrade its software, and expand market share.

## Funding rounds

- Series B, Jan 11, 2022, $16M — Oriental Fortune Capital
- Series A, Aug 7, 2019 — Z Capital

## Investors

- Z Capital (https://capitalatlas.ai/funds/z-capital) — Series A
- Oriental Fortune Capital (https://capitalatlas.ai/funds/oriental-fortune-capital) — Series B