# deviceLab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/devicelab

- Industry: Telecoms
- Headquarters: Rio de Janeiro, Brazil
- Website: www.devicelab.com.br
- Total disclosed funding: $0.7M
- Latest round: Series A (Jul 6, 2017)
- Investors on record: 1

## About

deviceLab is a company focused on developing innovative home automation solutions that enhance everyday living. They create smart home devices that improve convenience and energy efficiency for users.Founded in 2013 and headquartered in Rio de Janeiro, Brazil, deviceLab specializes in smart home technology. The company underwent a significant development phase after its initial product launch in 2021, focusing on enhancing its market presence. Ben Seven, the founder, has a history of entrepreneurial ventures. In July 2017, deviceLab raised BRL 2.3 million in a Series A funding round led by KPTL Investimentos, bringing their total amount raised to BRL 2.3 million with only one deal recorded to date.DeviceLab specializes in the development of innovative home automation solutions designed to enhance the convenience and efficiency of everyday living. Their core product offerings include a range of smart home devices that integrate seamlessly with existing home infrastructure, enabling users to control lighting, climate, security, and appliances through a unified platform. The primary use cases addressed by deviceLab's products focus on energy management, home security, and user comfort. These devices cater to a diverse customer base, including tech-savvy homeowners, property management companies, and real estate developers, primarily in North America and Europe. Since their initial product launch in 2021, deviceLab has expanded its market presence by establishing partnerships with major retailers and online marketplaces, thereby enhancing its accessibility to end users.DeviceLab generates revenue through a combination of direct-to-consumer sales and strategic partnerships with retailers. Customers typically engage in transactions by purchasing individual devices or bundles of products, supported by subscription services for ongoing software updates and enhanced features. The pricing structure reflects a tiered model, allowing customers to choose between entry-level smart devices and premium models with advanced functionalities. Partnerships with wholesalers and retailers further expand distribution, enabling deviceLab to reach a broader audience while maintaining a robust sales pipeline. Their flagship products, which are recognized for their innovative technology, contribute significantly to the firm’s revenue streams, ensuring a stable financial foundation for future growth.deviceLab is focused on launching new products designed to expand its smart home device offerings, with plans for a product launch in the upcoming year. The company is also targeting market expansion into additional regions in North America and Europe by 2025. The recent Series A funding of BRL 2.3 million will be utilized to support these new product developments and market expansion initiatives.

## Funding rounds

- Series A, Jul 6, 2017, $0.7M — KPTL Investimentos

## Investors

- KPTL Investimentos (https://capitalatlas.ai/funds/kptl-investimentos) — Series A