# Design Rails

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/design-rails

- Industry: Software
- Headquarters: Seattle, US
- Website: www.brand.ai
- Latest round: Seed (Mar 23, 2015)
- Investors on record: 1

## About

Design Rails, Inc. is a technology company that specializes in providing brand management solutions through its innovative Brand Operating System, enabling organizations to streamline their brand strategies and execution across various channels.Founded in 2014 and headquartered in Seattle, US, Design Rails, Inc. focuses on delivering digital brand management tools. In October 2017, the company was acquired by InVisionApp Inc. Financial terms of the acquisition were not disclosed. The company has successfully completed three deals, with its latest funding round amounting to USD 120,000 from investors including Right Side Capital Management and Techstars, raising a total of USD 120,000.Brand.ai provides a comprehensive suite of services tailored for brand builders, agencies, and enterprises, particularly those in the Fortune 500. Their primary offering, the Brand Operating System (OS), integrates brand management elements ranging from strategic planning to execution across various touchpoints, both digital and physical. A key feature, Brand Check, serves as a strategic tool aligning content with brand identity while managing risk. The platform also facilitates project management, ensuring brand strategies translate effectively into real-world initiatives.Brand.ai generates revenue through subscription-based models and partnerships with clients, which include large corporations and agencies. Clients engage in contractual agreements that may involve tiered pricing based on service levels and customization needs. Subscriptions to various modules within the Brand OS include tools like Brand Check, ensuring a consistent revenue stream tailored to enterprise clients' brand management requirements.Looking ahead, Design Rails, Inc. plans to enhance its product offerings with new features and tools aimed at improving brand management capabilities, although specific launch dates have not been disclosed. The company is also targeting expansion into additional markets in North America, Europe, and Asia by the end of 2024, leveraging its recent funding of USD 120,000 to support these initiatives. The acquisition by InVisionApp Inc. is expected to accelerate growth opportunities, enabling access to broader resources and market reach.

## Funding rounds

- Seed, Mar 23, 2015 — Founders' Co-op

## Investors

- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed