# Desi Hits!

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/desi-hits

- Industry: Internet
- Headquarters: Santa Clara, US
- Website: www.desihits.com
- Total disclosed funding: $6M
- Latest round: Series B (Dec 5, 2007)
- Investors on record: 3

## About

Desi Hits! Inc. is a digital platform dedicated to the South Asian community, offering a variety of content including music, entertainment, and cultural news to enhance cultural engagement and audience connection.Desi Hits! Inc. was founded in 2005 in Santa Clara, US. The company provides a digital space for South Asian artists and musicians, facilitating their promotion and audience engagement. In January 2008, it raised USD 5 mn in Series B funding led by D.E. Shaw Direct Capital, along with contributions from Draper Fisher Jurvetson and Trident Capital. The company's total amount raised stands at USD 5 mn, with a current valuation of USD 13.856 mn.Desihits.com is focused on providing a digital platform that caters primarily to the South Asian community by offering a diverse range of content, including music, entertainment, and cultural news. The platform serves as a hub for the discovery and consumption of South Asian artists, musicians, and performers, showcasing both established and emerging talent. Their core offerings include streaming music, artist promotion, and event listings, which are designed to connect creators with their audience while enhancing cultural exchange. The end users consist mainly of South Asian diaspora communities in North America, Europe, and Australia, who utilize the platform to stay connected to their cultural roots and discover new content relevant to their interests. The company's services have evolved since their inception, adapting to the digital landscape to meet the needs of their audience and promote cultural engagement.Desihits.com generates revenue through a combination of advertising and sponsored content partnerships. The structure of transactions typically involves collaborations with brands seeking to reach the South Asian demographic, allowing for direct engagement with a targeted audience. Revenue streams may also include partnerships with artists and event promoters, offering promotional services that leverage the platform's reach to enhance visibility and engagement. Additionally, the platform may incorporate subscription models for premium content or exclusive access, which allows users to enjoy enhanced features and content. The pricing plans for such offerings are strategically designed to cater to both individual consumers and businesses looking to advertise or promote their services through Desihits.com, ensuring diverse revenue generation avenues while maintaining a strong connection to their customer base.With the recent funding from the Series B round in January 2008, Desi Hits! is positioned to enhance its digital offerings and expand its market presence. The funds are expected to support the development and launch of new products aimed at enriching user experience and cultural connection. Plans are also underway to explore geographic expansion into markets with significant South Asian populations, particularly targeting regions in North America and Europe by 2009. The strategic use of financing will focus on improving content delivery and marketing efforts to attract a broader audience.

## Funding rounds

- Series B, Dec 5, 2007, $5M — Draper Fisher Jurvetson, Trident Capital, D. E. Shaw & Co
- Series A, Jan 30, 2007, $1M — Draper Fisher Jurvetson, Trident Capital

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B
- Trident Capital (https://capitalatlas.ai/funds/trident-capital) — Series A, Series B
- D. E. Shaw & Co (https://capitalatlas.ai/funds/d-e-shaw-co) — Series B