# Deserve

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deserve

- Industry: Financial Services
- Headquarters: Palo Alto, US
- Website: www.deserve.com
- Total disclosed funding: $143M
- Latest round: Series D (Jun 24, 2021)
- Investors on record: 10

## About

Deserve, Inc. is a fintech firm providing a mobile-first credit card platform that empowers businesses and institutions to offer customized credit card programs, enhancing user experience and engagement.Founded in 2013 by Kalpesh Kapadia and Mohab Emara, Deserve, Inc. operates from its headquarters in Palo Alto, California, US. The company has raised a total of USD 50.00 mn through various funding rounds, with the latest being a VENTURE DEBT round in May 2022, securing USD 250.00 mn from investors including Goldman Sachs Merchant Banking Division and Cross River Digital Ventures.Deserve offers a comprehensive mobile-first credit card platform designed to empower businesses, financial institutions, and fintechs to launch their own branded credit card programs. The core product allows clients to create a seamless user experience by providing customizable features such as real-time card issuance, payment processing, and rewards management. The platform supports various functionalities, including underwriting processes that integrate credit bureau data and proprietary information to optimize credit performance. This solution is tailored for a diverse client base, including banks, fintech companies, and brand partners, across multiple geographical markets including North America and Europe. By focusing on a vertically integrated approach, Deserve ensures rapid feature development and a robust, secure platform that enhances customer engagement and satisfaction.Deserve's revenue model is primarily driven by partnerships with banks and fintechs, facilitating the launch and management of credit card programs. Transactions typically occur through a fee structure tied to card issuance, transaction processing, and associated services. Clients benefit from a full package that includes dispute management, credit bureau reporting, and customizable rewards systems. The platform's architecture allows for scalable solutions, accommodating millions of users, which further enhances transaction volume. Through these partnerships, Deserve generates revenue from both direct service fees and shared earnings from transactional activities, making it a pivotal player in the credit card technology landscape.In May 2022, Deserve, Inc. raised USD 250.00 mn in VENTURE DEBT funding to bolster the growth of its digital-first credit card platform. The company plans to utilize the funds to enhance product offerings and expand its market reach. Specific plans include launching new features aimed at improving user experience and exploring opportunities in additional geographic regions.

## Funding rounds

- Series D, Jun 24, 2021, $50M — MasterCard Investment, Sallie Mae, Goldman Sachs Asset Management, Mission Holdings, Ally Ventures
- Series C, Nov 4, 2019, $50M — Accel, Pelion Venture Partners, Sallie Mae, Goldman Sachs Asset Management, Aspect Ventures, Mission Holdings
- Series B, Jul 6, 2018, $17M — Accel, Pelion Venture Partners, Aspect Ventures, Alumni Ventures Group, GDP Venture, Mission Holdings
- Series B, Oct 24, 2017, $12M — Accel, Pelion Venture Partners, Aspect Ventures, Alumni Ventures Group, GDP Venture, Mission Holdings
- Series A, Aug 24, 2016, $7.1M — Accel, Pelion Venture Partners, Aspect Ventures
- Series A, Jun 18, 2015, $7.3M — Accel, Pelion Venture Partners, Aspect Ventures

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series A, Series B, Series C
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Series A, Series B, Series C
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B
- GDP Venture (https://capitalatlas.ai/funds/gdp-venture) — Series B
- Mission Holdings — Series B, Series C, Series D
- Sallie Mae — Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C, Series D
- MasterCard Investment — Series D
- Ally Ventures (https://capitalatlas.ai/funds/ally-ventures) — Series D