# DESelect

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deselect

- Industry: Software
- Headquarters: Belgium
- Website: www.deselect.com
- Total disclosed funding: $4.7M
- Latest round: Seed (Oct 28, 2021)
- Investors on record: 1

## About

DESelect BV is a Belgian company specializing in a Marketing Optimization Platform tailored for Salesforce Marketing Cloud, enhancing marketing strategies through advanced audience segmentation and campaign management.Founded in 2018 in Belgium, DESelect BV provides a Marketing Optimization Platform for Salesforce Marketing Cloud users. The company was co-founded by Anthony Lamot and Jonathan Van Driessen, both of whom have backgrounds in marketing technology. DESelect raised USD 5.5 mn in Seed funding on October 28, 2021, led by Adjacent Ventures, bringing the total amount raised to USD 5.5 mn.DESelect offers an innovative Marketing Optimization Platform specifically designed for Salesforce Marketing Cloud (SFMC), featuring three modules: Segment, Engage, and Search. The Segment module allows users to build intricate audience segments without coding, streamlining targeting efficiency. Engage optimizes campaign performance through prioritization and frequency adjustments based on subscriber behavior. The Search module facilitates quick access to SFMC objects, including email messages and data extensions. DESelect serves various sectors such as automotive, education, retail, telecommunications, and non-profits, aiding organizations in maximizing their marketing efforts across North America and Europe.In the most recent year, 2022, DESelect reported a revenue of USD 1,227,839.80 and an EBITDA of USD -899,421.40, reflecting the company's current financial performance as it continues to grow its market presence.In light of the recent funding of USD 5.5 mn secured in October 2021, DESelect BV plans to utilize these resources for global expansion initiatives. The company aims to enhance its product offerings and potentially introduce new features to its Marketing Optimization Platform, though specific release dates have not been disclosed. The targeted geographic markets for expansion include North America and Europe, aligning with its existing customer base while seeking to penetrate new sectors.

## Funding rounds

- Seed, Oct 28, 2021, $4.7M — Adjacent Ventures

## Investors

- Adjacent Ventures (https://capitalatlas.ai/funds/adjacent-ventures) — Seed