# Density

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/density

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.density.io
- Total disclosed funding: $219M
- Latest round: Series D (Nov 10, 2021)
- Investors on record: 11

## About

Founded in 2014 by CEO Andrew Farah and based in California, US, Density Inc. operates as a developer of a Wi-Fi-powered sensor device that measures how people use space in real-time without invading their privacy. In November 2021, Density Inc. raised USD 125 million in Series D funding led by Kleiner Perkins, with participation from 01 Advisors, Founders Fund, and Upfront Ventures, and Altimeter Capital Management. The Series D funding values Density Inc. at USD 1.05 billion post-money. In November 2021, the company also announced the acquisition of HELIX RE Inc.

The products developed by the company's engineers are Entry and Open Area. Entry uses depth-sensing laser technology to count people entering or exiting through a doorway. Entry helps teams to discover the busiest times of any building or floor and also to track occupancy trends over time. Organizations use this product to understand how much space the company will require in the future. It also helps them to design the workplace for employees according to their roles. Open Area helps to measure unbounded space in square foot. Teams can use this solution to measure the utilization of desks, collaborative spaces, and soft seating. Teams can also identify the most and least used conference rooms. They can also discover points of congestion in cafes or popular equipment in fitness facilities. 

The company generates revenue by selling its products, Entry and Open Area. Entry is priced at USD 895 for the hardware and USD 795 per year for the software. Open Area is priced at USD 399 for the hardware component and USD 199 per year for the software solution.

Density Inc. plans to use the Series D funding to double its headcount in the next year and support its expanding customer base.

## Funding rounds

- Series D, Nov 10, 2021, $152M — Kleiner Perkins, Upfront, Founders Fund, Altimeter Capital, Gaingels, 01A
- Series C, Jul 28, 2020, $51M — Kleiner Perkins, Upfront, Founders Fund, Ludlow Ventures, LAUNCH, Lincoln Property Company, 01A
- Series B, Jun 29, 2018, $12M — Upfront, Founders Fund, Ludlow Ventures
- Series A, Jul 27, 2016, $4M — Upfront, Ludlow Ventures, Social Capital, Dawn Patrol Ventures
- Seed, Oct 16, 2014, $0.2M — Ludlow Ventures, LAUNCH

## Investors

- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed, Series A, Series B, Series C
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed, Series C
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C, Series D
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series A
- Dawn Patrol Ventures (https://capitalatlas.ai/funds/dawn-patrol-ventures) — Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C, Series D
- Lincoln Property Company (https://capitalatlas.ai/funds/lincoln-property-company) — Series C
- 01A (https://capitalatlas.ai/funds/01a) — Series C, Series D
- Altimeter Capital (https://capitalatlas.ai/funds/altimeter-capital) — Series D
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series D