# DENSHINDO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/denshindo

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.denshindo.co.jp/
- Total disclosed funding: $0.6M
- Latest round: Series A (Sep 1, 2021)
- Investors on record: 3

## About

Based in Japan, DENSHINDO Inc. specializes in the development of advanced beauty equipment, enhancing skincare experiences through innovative technology. Their flagship product, the Plasma Air Shower, stands out for its unique capabilities in skincare.Founded in 2019, DENSHINDO Inc. is a Tokyo-based company that focuses on beauty technology aimed at improving skincare routines. The company raised JPY 63 million in Series A funding in September 2021 from investors including Bulk Homme Co., Ltd. and Monozukuri Ventures, bringing their total amount raised to JPY 63 million and current company valuation to JPY 356.471 million.DENSHINDO specializes in advanced beauty equipment, focusing primarily on their flagship product, the Plasma Air Shower. This innovative device utilizes atmospheric pressure plasma technology to deliver a salon-grade skincare experience directly to consumers, enhancing the absorption of beauty ingredients while cleansing the skin. The Plasma Air Shower is designed to provide multifaceted benefits including deep cleansing, anti-aging effects, and prevention of adult acne, making it particularly appealing to beauty-conscious consumers seeking effective at-home skincare solutions. The company targets diverse markets, including Japan and international regions, particularly through participation in beauty expos such as the CBE China Beauty Expo, expanding its reach to potential clients across Asia and beyond. The end users of these products typically consist of individual consumers who prioritize high-quality skincare routines, as well as partnerships with beauty salons looking to enhance their service offerings with advanced technology.DENSHINDO's revenue model is structured around direct-to-consumer sales, with a focus on flagship products such as the Plasma Air Shower. The company engages in transactions that are primarily retail-oriented, selling their beauty devices through various distribution channels including online platforms and physical retail outlets. As consumers purchase the Plasma Air Shower, they benefit from a product that requires minimal ongoing costs, as the device is designed for extended use without significant additional expenditures. This pricing strategy enables customers to integrate professional-level skincare into their daily routines without recurring fees like salon visits. While specific pricing details are not disclosed, the company aims to provide a high-value proposition to both individual buyers and beauty professionals seeking to offer innovative skincare solutions to their clientele.DENSHINDO plans to leverage the recent Series A funding of JPY 63 million raised in September 2021 for manufacturing and marketing purposes. The company is focused on launching new products to enhance its beauty equipment line and is exploring expansion into international markets, particularly targeting regions in Asia by the end of 2023.

## Funding rounds

- Series A, Sep 1, 2021, $0.6M — BULK HOMME Co., Ltd., mint, Monozukuri Ventures

## Investors

- BULK HOMME Co., Ltd. — Series A
- mint (https://capitalatlas.ai/funds/mint) — Series A
- Monozukuri Ventures (https://capitalatlas.ai/funds/monozukuri-ventures) — Series A