# Denim LA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/denim-la

- Industry: Retail
- Headquarters: Vernon, US
- Website: www.dstld.com
- Total disclosed funding: $5.3M
- Latest round: Series A (Oct 10, 2014)
- Investors on record: 12

## About

Denim LA Inc. is a premium denim and apparel company that focuses on contemporary styles for men and women, emphasizing quality and fit in their clothing range.Founded in 2013 by Dewit Will, Denim LA Inc. operates from its headquarters in Vernon, US. The company specializes in denim and apparel, adapting its strategy over the years to enhance its product offerings and customer engagement. The latest round of funding took place in August 2018, during which the firm raised USD 0.06 million, led by StartEngine, bringing the total amount raised to USD 0.06 million through 6 deals.DSTLD specializes in offering premium denim and apparel for men and women, focusing on contemporary styles that emphasize quality and fit. The company's primary product categories include women's and men's denim, along with a curated selection of bottoms, jumpsuits, shirts, knitwear, sweaters, outerwear, and leather pieces. These products cater to consumers in the United States and Canada, providing fit guides for optimal selection. Products are sold directly to consumers via their online platform, ensuring accessibility and convenience in purchasing.DSTLD generates revenue through direct-to-consumer sales of apparel products, particularly denim and related fashion items. The company operates on a transactional model, allowing customers to buy individual items or benefit from promotional offers such as free shipping on orders above a certain threshold. Their pricing reflects a premium market positioning, with a buy-more-save-more strategy to encourage higher transaction values, while fostering customer loyalty through seasonal sales and special collections.Denim LA Inc. is focused on expanding its product line and market presence. Following the recent funding in August 2018, which raised USD 0.06 million, the company aims to introduce new apparel items designed for various occasions. Additionally, there are plans to target expansion into new geographic regions to reach a broader customer base. These initiatives will utilize the recent funding to enhance product development and marketing efforts to attract a wider audience.

## Funding rounds

- Series A, Oct 10, 2014, $4.3M — Baroda Ventures, Wavemaker Partners, Tuesday Capital, Amplify, TenOneTen Ventures, Plus Capital, Connect Ventures, Structure Fund, Zillion
- Seed, Apr 18, 2013, $1M — Baroda Ventures, Wavemaker Partners, Amplify, Plus Capital, Connect Ventures, Queensbridge Venture Partners, Demarest Films, Arena Ventures

## Investors

- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Seed, Series A
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A
- Amplify (https://capitalatlas.ai/funds/amplify) — Seed, Series A
- Plus Capital (https://capitalatlas.ai/funds/plus-capital) — Seed, Series A
- Connect Ventures — Seed, Series A
- Queensbridge Venture Partners (https://capitalatlas.ai/funds/queensbridge-venture-partners) — Seed
- Demarest Films — Seed
- Arena Ventures (https://capitalatlas.ai/funds/arena-ventures) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Series A
- TenOneTen Ventures (https://capitalatlas.ai/funds/tenoneten-ventures) — Series A
- Structure Fund (https://capitalatlas.ai/funds/structure-fund) — Series A
- Zillion — Series A