# DeNA Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dena-co

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: https://dena.com
- Total disclosed funding: $17M
- Latest round: Series B (Mar 30, 2001)
- Investors on record: 4

## About

DeNA Co., Ltd. is a Japanese digital services company focused on providing innovative software solutions across various sectors, enhancing operational efficiency and user experience through tailored applications.Founded in 1999 and headquartered in Tokyo, Japan, DeNA Co., Ltd. specializes in digital services. It has undergone strategic pivots to enhance its software offerings and went public on February 1, 2005, with a listing at JPY 118,000. Notable founders include Javad Pourghaffar and Michael Neubert, while the current CEO is Ajay Thomas. The company has made a total of 4 deals since its inception, culminating in an IPO as its latest funding round, amounting to JPY 120 mn.DeNA specializes in delivering innovative digital solutions that cater to various sectors, focusing on enhancing user experience and operational efficiency. Their core offerings include a suite of software applications designed for mobile and web platforms, which facilitate seamless communication and data management for businesses. These products are tailored to address end-user needs such as improving customer engagement, streamlining business processes, and providing data analytics for informed decision-making. DeNA's client base comprises a diverse range of industries, including finance, retail, and healthcare, with specific emphasis on small to medium-sized enterprises seeking to leverage technology for growth. The company’s products are primarily marketed in North America and Europe, targeting businesses that require scalable, robust software solutions.DeNA generates revenue through a combination of subscription-based services and direct sales of its software products. In the most recent year, 2025, the revenue reached JPY 1,076,702,309.30 with an EBITDA of JPY 224,036,961.70. Clients typically engage in annual or monthly subscription agreements, which grant them access to the full suite of applications, ongoing updates, and customer support. This transactional structure ensures a steady revenue stream while fostering long-term relationships with clients. Additionally, DeNA partners with retailers and wholesalers to distribute its software, further broadening its market reach. The pricing plans are structured to provide flexibility, accommodating various customer needs, making it attractive for businesses aiming to implement technology without significant upfront costs.DeNA plans to enhance its product offerings with the launch of new software solutions focused on improved data analytics and customer interaction by mid-2025. The company is also targeting expansion into Southeast Asian markets, particularly Indonesia and Vietnam, by the end of 2025. The proceeds from their IPO will be utilized to support these initiatives, enabling the company to invest in research and development as well as marketing strategies to strengthen its position in these emerging markets.

## Funding rounds

- Series B, Mar 30, 2001, $4.5M — Nippon Venture Capital, Sony Group
- Series A, Mar 23, 2000, $13M — Nippon Venture Capital, Sumitomo Corporation, Mitsubishi Corporation

## Investors

- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series A, Series B
- Sumitomo Corporation — Series A
- Mitsubishi Corporation — Series A
- Sony Group — Series B