# DemDex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/demdex

- Industry: Software
- Headquarters: New York, US
- Website: www.demdex.com
- Total disclosed funding: $7.5M
- Latest round: Series A (May 10, 2010)
- Investors on record: 3

## About

DemDex is a data management platform that enhances marketing capabilities by integrating and activating customer data across multiple channels, enabling businesses to create unified customer profiles for improved engagement.Founded in 2008 and headquartered in New York, US, DemDex operates as a data management platform that allows for the integration and activation of customer data. In January 2012, DemDex was acquired by Adobe Systems. The founder's history is not detailed, and there are no indications of previous companies founded. The company raised a total of USD 6.00 mn through a Series A funding round led by Shasta Ventures, with participation from Comcast Ventures and First Round Capital.DemDex's primary offering is Adobe Audience Manager, a robust data management platform that facilitates the integration and activation of customer data across marketing channels. This platform enables marketers to create real-time, unified customer profiles using data from various sources. Additionally, Adobe’s Real-Time Customer Data Platform (CDP) enhances this capability further, providing businesses with updated consumer profiles while ensuring privacy compliance. Target users include marketers and businesses in sectors like retail, finance, and technology, operating across global markets including North America, Europe, and Asia-Pacific.DemDex generates revenue via a subscription-based model for its services, including Adobe Audience Manager and Real-Time CDP. Clients engage through annual contracts, utilizing DemDex’s tools for data management and analytics to optimize their marketing strategies. Specific pricing plans are not publicly disclosed, but the comprehensive nature of their offerings supports organizations in leveraging data effectively for marketing decisions.Following the acquisition by Adobe, DemDex plans to leverage its latest funding to enhance its product offerings and expand its market reach. Future product launches and features are in development, although specific timelines have not been disclosed. The focus will also include entering new geographic markets to broaden its customer base and increase engagement in sectors increasingly prioritizing data-driven marketing strategies.

## Funding rounds

- Series A, May 10, 2010, $6M — Comcast Ventures, Shasta Ventures, First Round Capital
- Seed, Aug 1, 2008, $1.5M — Comcast Ventures, First Round Capital

## Investors

- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Seed, Series A
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed, Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A