# DeltaDNA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deltadna

- Industry: Software
- Headquarters: Edinburgh, UK
- Website: www.deltadna.com
- Total disclosed funding: $4.3M
- Latest round: Series A (Nov 3, 2014)
- Investors on record: 4

## About

DeltaDNA Limited specializes in providing advanced analytics and personalisation solutions for the gaming industry, enabling developers to optimize player engagement and enhance user experiences.Founded in 2010 and headquartered in Edinburgh, UK, DeltaDNA Limited focuses on delivering analytics solutions for the gaming sector. The company was acquired by Unity Technologies ApS in September 2019, as part of a strategic move to enhance Unity's offerings for game developers. Mark Robinson, who has a background in the technology sector, is noted for his role in founding the company. DeltaDNA has successfully raised GBP 1.80 mn in funding, with investors including Edge Investments, Par Equity, STV Group plc, and Scottish Enterprise, through a funding round that coincided with its acquisition.DeltaDNA Limited offers a suite of analytics and engagement tools designed specifically for game developers. Their platform provides real-time analytics that helps developers understand player behavior and preferences, enabling personalized gaming experiences. Key features include data-driven insights, player segmentation, and targeted messaging capabilities, which assist in maximizing player retention and monetization. Their tools are utilized by game developers worldwide, enhancing game performance across various genres and platforms.In the most recent fiscal year of 2019, DeltaDNA Limited reported a revenue of GBP 7,532,675.70 and an EBITDA of GBP 1,365,793.50, reflecting the company's operational health and profitability during that period.Following their acquisition in September 2019, DeltaDNA Limited is positioned for future growth by enhancing its analytics platform and expanding its reach within the gaming industry. The company plans to develop new products that integrate advanced machine learning capabilities to further personalize player experiences. Additionally, DeltaDNA is exploring opportunities to penetrate new geographic markets, specifically targeting regions such as Asia-Pacific and North America by 2022. The recent funding will be utilized to support product development initiatives and market expansion efforts.

## Funding rounds

- Series A, Nov 3, 2014, $3M — PXN Group, STV Group plc, Edge Investments, Scottish Enterprise
- Series A, Jul 12, 2013, $1.3M — PXN Group, STV Group plc, Scottish Enterprise

## Investors

- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series A
- STV Group plc — Series A
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Series A
- Edge Investments (https://capitalatlas.ai/funds/edge-investments) — Series A