# Delectable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/delectable

- Industry: Logistics & Distribution
- Headquarters: San Diego, US
- Website: www.delectable.com
- Total disclosed funding: $3M
- Latest round: Series A (May 7, 2014)
- Investors on record: 5

## About

Delectable, Inc. is a technology-driven company focused on wine discovery, offering users a mobile app for scanning bottles and accessing expert recommendations and detailed information about wines.Founded in 2011 in San Diego, US, Delectable, Inc. specializes in wine discovery and delivery services. The company underwent a strategic pivot when it was acquired by Vinous Media LLC in December 2016, although financial terms of the transaction were not disclosed. It has engaged in 3 funding deals, culminating in a Series A round in December 2016, raising USD 3.000 mn from investors including Ceyuan Ventures, DN Capital, and Deep Fork Capital. The company has a current valuation of USD 17.694 mn.Delectable is a technology-driven company specializing in wine discovery and delivery services. The company's core offering includes a mobile application that allows users to scan wine bottles to access detailed information, expert recommendations, and tasting notes. This functionality serves wine enthusiasts and casual drinkers alike, helping them make informed choices when purchasing wine. Delectable partners with select merchants across various geographical markets, including the United States and internationally, to provide an array of high-quality wines. Through its platform, users can explore categories such as Grower Champagne, Napa Valley wines, and niche selections like Skin Contact wines and Tawny Ports, catering to diverse customer preferences and occasions.Delectable generates revenue through a combination of direct-to-consumer sales and partnerships with wine merchants. The company employs a transactional model where customers can purchase wines directly through the app after scanning a bottle or browsing recommended selections. The app facilitates seamless ordering from partnered merchants, where users can select from various wine categories and receive their orders delivered to their doorstep. This model encompasses subscription services for regular wine deliveries or exclusive access to limited-edition selections. The pricing structure of individual wines and subscription plans is strategically designed to appeal to both wine connoisseurs and casual buyers, enhancing the customer experience and driving sales growth.Following its acquisition, Delectable, Inc. plans to leverage its existing technology to introduce new features in its app, enhancing user experience and engagement. The company aims to expand its market presence, targeting additional regions within the United States and potentially international markets in the coming years. The recent funding raised in the Series A round will be utilized to support these initiatives, focusing on product development and market expansion strategies.

## Funding rounds

- Series A, May 7, 2014, $3M — Ceyuan Ventures, DN Capital, Deep Fork Capital
- Seed, Feb 1, 2012 — DN Capital, SV Angel, ZhenFund

## Investors

- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed, Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Seed
- Ceyuan Ventures (https://capitalatlas.ai/funds/ceyuan-ventures) — Series A
- Deep Fork Capital (https://capitalatlas.ai/funds/deep-fork-capital) — Series A