# Defined

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/defined

- Industry: Software
- Headquarters: Vancouver, Canada
- Website: www.defined.fi
- Total disclosed funding: $2.5M
- Latest round: Seed (May 28, 2021)
- Investors on record: 7

## About

Defined is a company focused on on-chain trading solutions that enhance the cryptocurrency trading experience through gamified elements, allowing users to trade across multiple blockchain networks while earning rewards.Founded in 2021 in Vancouver, Canada, Defined operates as an independent entity without any known subsidiaries. The company specializes in providing an innovative trading platform for cryptocurrency users. Its founders, Braden Simpson, Derek Binnersley, Mike Rowe, and Nathan Lambert, have backgrounds in technology and finance. In May 2021, Defined successfully raised USD 2.5 mn in SEED funding, led by Version One Ventures, with participation from multiple investors. This funding round represents the total amount raised by the company to date, with a single deal closing on the date of the funding.Defined.fi specializes in on-chain trading solutions, aimed at enhancing the trading experience within the cryptocurrency market. Their core offerings include a platform that allows users to trade across multiple blockchain networks while accumulating experience points (XP) and leveling up, thereby unlocking revenue-sharing opportunities. The platform is designed to meet the needs of both individual traders and institutional clients, facilitating a seamless trading process through an intuitive interface that provides real-time data on price fluctuations, market cap, and transaction volumes. Defined.fi serves a diverse client base, consisting of retail investors, day traders, and institutional asset managers primarily located in North America, Europe, and parts of Asia. The company's focus on improving user engagement through gamification elements distinguishes it from traditional trading platforms.Defined.fi generates revenue through transaction fees incurred during trades executed on its platform, as well as through partnerships with liquidity providers. Revenue is derived from a structured fee model, where users engage in trading activities, leading to fees based on the volume of transactions. The platform also implements subscription-based services that offer premium features to users seeking enhanced trading tools and analytics, effectively driving user activity and contributing to its revenue stream without publicly disclosed figures.Following the SEED funding in May 2021, Defined is focused on expanding its platform by designing new features and tools tailored for both individual and institutional users. The company is also targeting expansion into additional markets in Asia and Europe by late 2023. The recent funding will be utilized to enhance product development and market outreach efforts, ensuring that Defined can meet the evolving needs of its diverse client base and increase user participation.

## Funding rounds

- Seed, May 28, 2021, $2.5M — Compound Ventures, Version One Ventures, Kamunting Street Capital, Inflection Ventures, Tiny Capital, Capital6 Eagle, Portico Ventures

## Investors

- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed
- Version One Ventures (https://capitalatlas.ai/funds/version-one-ventures) — Seed
- Kamunting Street Capital — Seed
- Inflection Ventures — Seed
- Tiny Capital (https://capitalatlas.ai/funds/tiny-capital) — Seed
- Capital6 Eagle (https://capitalatlas.ai/funds/capital6-eagle) — Seed
- Portico Ventures (https://capitalatlas.ai/funds/portico-ventures) — Seed