# Define My Style

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/define-my-style

- Industry: Internet
- Headquarters: Cincinnati, US
- Website: www.definemystyle.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Dec 5, 2011)
- Investors on record: 3

## About

Define My Style is an innovative company specializing in personalized style solutions, helping clients to define their unique fashion preferences through a tailored approach. The company focuses on delivering a satisfying experience to its users.Define My Style offers personalized styling services that cater to individual fashion needs. Founded by Camila Fliess, the company is headquartered in Cincinnati, US. In January 2012, the company completed a funding round, raising USD 0.69 mn through a SEED round with investors such as CincyTech, Queen City Angels, and Tech Coast Angels. The company has engaged in 2 deals in total.Define My Style specializes in providing personalized fashion advice and services to their clients, helping them curate their wardrobe based on individual style preferences and body types. Their offerings include one-on-one consultations, online style assessments, and curated shopping experiences designed to enhance the client's personal style.Define My Style generates revenue through direct service fees for styling consultations and subscription models for ongoing personal styling services. Clients pay for the tailored style advice and curated outfit selections, allowing Define My Style to maintain a flexible pricing structure, which may include flat fees for specific services or ongoing subscription fees for continuous styling support.Define My Style aims to expand its service offerings by introducing new features, including a mobile app designed for on-the-go styling advice, expected to launch in late 2023. The company is also looking to enter new markets in North America and Europe by 2024, focusing on urban areas with a high demand for personalized fashion services. The recent SEED funding of USD 0.69 mn will be utilized to support the development of the app and marketing efforts for market expansion.

## Funding rounds

- Seed, Dec 5, 2011, $0.7M — Queen City Angels, Tech Coast Angels, CincyTech

## Investors

- Queen City Angels (https://capitalatlas.ai/funds/queen-city-angels) — Seed
- Tech Coast Angels — Seed
- CincyTech (https://capitalatlas.ai/funds/cincytech) — Seed