# Deep Rooted.Co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deep-rooted-co

- Industry: Agribusiness
- Headquarters: Bangalore, India
- Website: www.deep-rooted.co
- Total disclosed funding: $13M
- Latest round: Series A (Sep 22, 2022)
- Investors on record: 4

## About

Based in Bangalore, India, and founded in 2018, Herbaceous Retail Private Limited dba  Deep Rooted. Co provides on demand supply of perishable farm produce. In September 2022, the firm raised USD 12.5 million in Series A funding led by investor IvyCap Ventures, with participation from returning investors Accel, Mayfield, and Omnivore. The company was founded by Avinash B R, Santosh Narasipura, Gururaj Rao, and Arvind Murali. 

The firm offers demand backed supply chain for fruits and veggies across Bengaluru, Chennai, and Hyderabad, and it mainly focuses on quality, consistency, traceability, and predictability. The company offers more than 300 products which include fruits, Indian staples, Indian greens, Indian apples, coastal roots, and many more. The customer base of the company includes more than 1,25,000 customers. 

The company plans to use the September 2022 funding to expand operations to multiple new cities in South India, build upon its existing technology stack, and hire for roles in marketing, sales, and business functions.

## Funding rounds

- Series A, Sep 22, 2022, $13M — Accel, Mayfield Fund, Omnivore, IvyCap Ventures Group

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series A
- Omnivore (https://capitalatlas.ai/funds/omnivore) — Series A
- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Series A