# Deedster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deedster

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.deedster.com
- Total disclosed funding: $1.4M
- Latest round: Seed (May 28, 2024)
- Investors on record: 1

## About

Based in Stockholm, Sweden, and founded in 2016 by Niclas Persson, Anders Åkerlund, and Monika Martinsson, Swedish Development Group 12 AB, trading under the name Deedster, operates as a fintech company that focuses on providing a digital platform that provides carbon footprint monitoring solutions to financial institutions. In May 2024, Wellstreet Partners led SEK 15 million in seed funding for Deedster.

The company provides software-as-a-solution that enhances personal finance management (PFM) by incorporating climate data and tools that engage users through gamification and personalized insights. The platform offers a wide range of features, including a carbon footprint calculator that tracks the carbon impact of purchases, educational content on sustainability, and personalized recommendations for reducing carbon footprints. Deedster’s platform helps institutions, such as SEB, Radicant Bank, Contovista, Swiss Re, AXA, and Zurich, promote green financial products, attract and retain customers, and open new revenue streams.

The company plans to use its proceeds from May 2024 funding to broaden its market reach and scale up its growth objectives.

## Funding rounds

- Seed, May 28, 2024, $1.4M — Wellstreet

## Investors

- Wellstreet (https://capitalatlas.ai/funds/wellstreet) — Seed