# DedCool

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dedcool

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.dedcool.com/
- Total disclosed funding: $7.5M
- Latest round: Series B (Mar 26, 2025)
- Investors on record: 1

## About

DedCool Inc creates genderless, vegan, and non-toxic fragrances and personal care products, focusing on environmentally conscious offerings that provide unique sensory experiences.DedCool Inc specializes in developing innovative fragrances and personal care products. Founded in 2016 in Los Angeles, US, the company has completed a total of 2 deals, with the most recent transaction occurring on April 14, 2025. The founder's history is not specified, and DedCool operates independently without any known parent company or subsidiaries.DedCool specializes in the creation of genderless, vegan, and non-toxic fragrances and personal care products aimed at providing a unique sensory experience while being environmentally conscious. Their core product offerings include a variety of fragrances—such as Mochi Milk, Xtra Milk, and a selection of additional scents—alongside personal care items like hand creams, laundry detergents, and air fresheners. These products are designed to appeal to consumers seeking clean and sophisticated scents that blend comfort with elegance. The company markets its offerings primarily to consumers in North America, Europe, and parts of the Asia-Pacific region, targeting individuals who appreciate quality, sustainability, and cruelty-free options. DedCool aims to address the growing demand for ethical and functional fragrances in the beauty and personal care industry, catering to a diverse customer base that values both luxury and environmental responsibility.DedCool generates revenue through direct-to-consumer sales of its product lines, which include flagship items such as the Mochi Milk Fragrance and Xtra Milk Fragrance. Customers can purchase these products individually, often through a user-friendly online platform, where they also have the option to build their own sample packs for a personalized experience. Prices for individual products are structured to reflect their premium, artisanal quality while remaining competitive within the high-end fragrance market. The firm may also explore partnerships with retailers such as Sephora and Mecca to expand its reach, thereby enhancing its visibility and accessibility to a broader audience. The transactional model emphasizes a seamless purchasing experience that fosters customer loyalty and encourages repeat business through promotions and incentives such as discounts for first-time buyers.In April 2025, DedCool Inc raised an undisclosed amount of venture funding from returning investor Sandbridge Capital. The company plans to utilize this funding to launch new products, including additional fragrances and personal care items, expected to hit the market by late 2025. DedCool is strategically targeting expansion into the European and Asia-Pacific markets by mid-2026, leveraging its existing product line while adapting to local preferences. This growth strategy aims to increase brand presence and accessibility to a wider audience interested in sustainable and cruelty-free personal care solutions.

## Funding rounds

- Series B, Mar 26, 2025, $7.5M — Sandbridge Capital

## Investors

- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series B