# Deconstruct

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deconstruct

- Industry: Consumer Products
- Headquarters: Bengaluru, India
- Website: www.thedeconstruct.in
- Total disclosed funding: $8.5M
- Latest round: Series A (Dec 24, 2024)
- Investors on record: 5

## About

Founded in 2020 by its CEO, Malini Adapureddy, and based in Karnataka, India, Baypure Lifestyle Private Limited, doing business as Deconstruct, operates as an e-commerce website that manufactures and sells various skincare products. In January 2025, Deconstruct raised INR 650 million in venture funding led by new investor Bold, with participation from other new investors V3 Ventures and DSG Consumer Partners. Returning investors Kalaari Capital and Beenext also participated in the round.

The company offers various skin care products that can be used for different skin types and conditions. The company’s product portfolio includes serums, facewash, moisturizers, sunscreen, body wash, and many more used for tanning, white heads, smooth skin, acne, blackheads, dark spots, dry skin, oily skin, pigmentation, and pores.

The company generates revenue by selling its various health care products that vary from INR 284 to INR 1,123.

The company will use the January 2025 funding for product innovation in skincare categories such as sunscreens and serums.

## Funding rounds

- Series A, Dec 24, 2024, $6.6M — Kalaari Capital, DSG Consumer Partners, BEENEXT, Bold, V3 Ventures
- Seed, Aug 12, 2022, $1.9M — Kalaari Capital, BEENEXT

## Investors

- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Seed, Series A
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed, Series A
- DSG Consumer Partners (https://capitalatlas.ai/funds/dsg-consumer-partners) — Series A
- Bold — Series A
- V3 Ventures — Series A