# DECO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deco

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Tianjin, China
- Website: www.decotj.com
- Total disclosed funding: $23M
- Latest round: Series B (Feb 7, 2023)
- Investors on record: 5

## About

Based in Tianjin, China, and founded in 2009, DECO operates as a developer of automotive electric power steering controllers, focusing on the development of automotive-grade wire control technology. It has additional offices in St. Paul, Minnesota, US. Moreover, it has a factory in Thailand. And its plants cover 16,500 square meters. It acquired certifications such as IATF16949, ISO9001, ISO45001 and ECE. DECO has granted more than 100 patents and software copyrights. In February 2023, the company raised approximately CNY 100 million in series B+ funding led by new investor Winreal Investment.

The products can be categorized as steer by wire (SBW), and electric power steering (EPS). The SBW includes pinion SBW with full redundancy, dual-pinion SBW, column SBW, electric hydraulic steering by wire, and SBW with brushless motors. The EPS includes rack EPS, dual pinion EPS, column EPS, electric hydraulic power steering, and EPS for specialized vehicles. The products and technology can be used in electric vehicles, logistics vehicles, intelligent driving, passenger cars, commercial vehicles, and special vehicles.

The company generates revenue by providing steering by wire and electric power steering.

## Funding rounds

- Series B, Feb 7, 2023, $15M — Winreal Investment, Shenzhen Qianhai Pengchen Investment Management, Shanghai Jinsha Capital, Tianjin Wise Choice Venture Capital
- Series B, Sep 23, 2022, $8.4M — Shenzhen Qianhai Pengchen Investment Management, Ever Diligence Capital, Tianjin Wise Choice Venture Capital

## Investors

- Shenzhen Qianhai Pengchen Investment Management (https://capitalatlas.ai/funds/shenzhen-qianhai-pengchen-investment-management) — Series B
- Ever Diligence Capital (https://capitalatlas.ai/funds/ever-diligence-capital) — Series B
- Tianjin Wise Choice Venture Capital — Series B
- Winreal Investment (https://capitalatlas.ai/funds/winreal-investment) — Series B
- Shanghai Jinsha Capital (https://capitalatlas.ai/funds/shanghai-jinsha-capital) — Series B