# Decide.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/decide-com

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.decide.com
- Total disclosed funding: $17M
- Latest round: Series C (Mar 22, 2013)
- Investors on record: 3

## About

Decide.com is an innovative platform that helps consumers make informed purchasing decisions by providing real-time price comparisons and product recommendations.Decide.com operates as a price comparison and recommendation platform that aids consumers in their buying choices. Founded in Seattle, US, the company was acquired by eBay Inc. in September 2013 for an undisclosed sum. The CEO of Decide.com is Arthur Wajs, who has a background in entrepreneurial ventures prior to leading this company. The company has raised a total of USD 8.00 mn, primarily through its Series C funding round led by Vulcan Capital, alongside Madrona Venture Group and Maveron.Decide.com specializes in offering comprehensive product price tracking and recommendations for consumers. The platform aggregates pricing data and provides insights on when to buy specific electronics, making it easier for users to avoid overpaying and to identify the best time to purchase desired items.Decide.com generates revenue through affiliate marketing programs, earning commissions on sales generated through its recommendations and price alerts. The company also utilizes a subscription model for premium services, which provides enhanced features and personalized recommendations tailored to individual consumer needs.Looking ahead, Decide.com aims to expand its offerings by launching new features designed to enhance user engagement and decision-making efficiency. The company is also exploring entry into European markets by the end of 2024, leveraging the recent funding of USD 8.00 mn to bolster its operational capabilities and marketing efforts for this expansion. The acquisition by eBay is expected to facilitate further integration into broader e-commerce ecosystems.

## Funding rounds

- Series C, Mar 22, 2013, $8M — Maveron, Madrona Venture Group, Vulcan
- Series B, Apr 19, 2011, $6M — Maveron, Madrona Venture Group
- Series A, Jan 1, 2010, $2.5M — Madrona Venture Group

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C
- Maveron (https://capitalatlas.ai/funds/maveron) — Series B, Series C
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Series C