# Decibel Insight

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/decibel-insight

- Industry: Software
- Headquarters: UK
- Website: www.decibel.com
- Total disclosed funding: $36M
- Latest round: Series B (Feb 10, 2020)
- Investors on record: 4

## About

Decibel Insight Limited, based in the UK, develops a platform focused on enhancing digital experiences through data analytics, aiming to optimize customer and employee interactions across various sectors.Decibel Insight Limited offers a platform that enhances digital user experiences, providing insights for businesses to improve customer engagement. Founded in 2014, the company was established by Chris Morris, Eric Nicholas, Greg Sadetsky, Jeromy S, Mat Guido, Nazhmudin Baymurzaev, and Tom Kerr. It was recently acquired by Medallia, Inc., a portfolio company of Cross Creek, RGM Capital, and Sequoia Capital, in March 2021 for EUR 134 mn. The company has raised a total of EUR 8.00 mn across four investment rounds, with the most recent being an Add-on Trade Sale led by Medallia, Inc.Medallia Digital Experience Analytics (DXA) provides a comprehensive platform designed to improve customer and employee experiences through data-driven insights. Its core features include the Digital Experience Score (DXS), which measures user interactions across five essential pillars: frustration, engagement, navigation, technical performance, and form completion. This scoring system helps businesses identify areas needing improvement. Medallia serves a wide range of industries, including automotive, healthcare, financial services, and retail, with products utilized in North America, Europe, and Asia to enhance customer engagement and operational efficiency.In the most recent fiscal year of 2023, Decibel Insight Limited reported a revenue of EUR 5,427,617.10 and an EBITDA of EUR -5,079,061.50, reflecting the company's financial performance during this period.Decibel Insight Limited plans to leverage its recent acquisition by Medallia, Inc. to enhance its product offerings and expand into new markets. The company aims to introduce new products focusing on digital experience analytics by late 2023. Additionally, it seeks to penetrate markets in Asia and Europe more deeply, utilizing the funding from its latest round to enhance its platform capabilities and support its expansion strategy.

## Funding rounds

- Series B, Feb 10, 2020, $10M — Molten Ventures, Eight Roads Ventures, Perwyn, Ventureforgood
- Series B, Sep 10, 2019, $17M — Molten Ventures, Eight Roads Ventures, Ventureforgood
- Series A, Apr 25, 2017, $8.4M — Eight Roads Ventures, Ventureforgood

## Investors

- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series A, Series B
- Ventureforgood — Series A, Series B
- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series B
- Perwyn (https://capitalatlas.ai/funds/perwyn) — Series B