# DECA TV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deca-tv

- Industry: Media
- Headquarters: Santa Monica, US
- Website: www.deca.tv
- Total disclosed funding: $15M
- Latest round: Series B (Jan 12, 2009)
- Investors on record: 4

## About

DECA TV is an innovative technology company focused on enhancing operational efficiency through software solutions that streamline project management, data analytics, and customer relationship management (CRM) for various sectors.Founded in 2007 in Santa Monica, US, DECA TV specializes in technology solutions for businesses. The company saw a significant pivot in 2009, securing USD 10.00 mn during its Series B funding round with participation from investors including Atomico, General Catalyst Partners, Mayfield Fund, and Rustic Canyon Partners. The company's CEO is Anika Muddu, and it has been involved in 2 deals as of the most recent deal date on January 12, 2009.DECA TV specializes in providing innovative technology solutions aimed at enhancing operational efficiency for businesses across various sectors. Their core product offerings include a suite of software tools designed to streamline project management, data analytics, and customer relationship management (CRM). These solutions cater to small and medium-sized enterprises (SMEs) as well as larger corporations, facilitating improved decision-making and resource allocation across diverse industries, including finance, healthcare, and retail. The company's products have been widely adopted in markets such as North America and Europe, focusing on user-friendly interfaces and robust functionality to address specific pain points related to workflow optimization and data utilization.DECA TV's revenue model is primarily built around subscription-based services, allowing clients to access their software solutions through tiered pricing plans tailored to organizational needs. This framework supports both direct-to-consumer relationships and business-to-business partnerships, offering flexibility for a diverse customer base. Clients can select from various subscription tiers, including basic, professional, and enterprise options, each with distinct features and capabilities. These structured pricing plans provide value aligned with operational requirements while ensuring predictable revenue streams for the company. The flagship product, known for its comprehensive feature set, serves as a cornerstone for client transactions, reinforcing the firm's position in the competitive landscape.Looking ahead, DECA TV is strategizing to launch new products designed to enhance their software offerings, with details on release dates to be announced. The company is targeting expansion into additional markets in North America and Europe by the end of 2023. The recent Series B funding of USD 10.00 mn will support these initiatives, enabling DECA TV to invest in product development and market entry strategies.

## Funding rounds

- Series B, Jan 12, 2009, $10M — Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico
- Series A, Sep 27, 2007, $5M — Mayfield Fund, General Catalyst Partners, Atomico

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series A, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series A, Series B
- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series B