# DealDey

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dealdey

- Industry: Internet
- Headquarters: Lagos, Nigeria
- Website: www.dealdey.com
- Total disclosed funding: $5M
- Latest round: Series B (Feb 19, 2015)
- Investors on record: 2

## About

DealDey Limited, based in Nigeria, operates a leading online marketplace, offering a variety of deals and discounts on products and services across multiple sectors, aimed at enhancing consumer savings.Founded in 2011 and headquartered in Lagos, Nigeria, DealDey Limited serves as an online platform connecting consumers with discounted products and services. The company has undergone changes in its business strategies over the years to adapt to market demands. In March 2016, DealDey Limited was acquired by Ringier AG, with the financial details of the transaction undisclosed. The company's CEO is Peter Raji.DealDey Limited specializes in an online marketplace that provides a range of deals on consumer products and services, making it easier for users to access savings. The platform targets a broad audience, including individual consumers and businesses looking to enjoy discounts on various offerings. Through its user-friendly interface, DealDey aims to resolve challenges related to accessibility and affordability in the marketplace.DealDey Limited generates revenue through the sale of discounted deals and services offered on its platform. This transactional model facilitates direct consumer sales, where users can purchase vouchers for various products and services, allowing the business to cater to a wide range of clientele from individual buyers to larger organizations. The pricing strategy reflects the value of the deals provided, ensuring an accessible purchasing process.Looking ahead, DealDey Limited plans to introduce new products and services tailored to customer needs, with specific details and release dates expected to be announced in the near future. The company is also eyeing expansion into new markets within Africa to reach a broader audience and enhance its service offerings. The recent funding from its Series B round, which raised USD 5.00 mn led by Kinnevik, will be pivotal in supporting these initiatives and facilitating growth in its operational capabilities.

## Funding rounds

- Series B, Feb 19, 2015, $5M — Kinnevik, Rocket Internet SE

## Investors

- Kinnevik (https://capitalatlas.ai/funds/kinnevik) — Series B
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B