# Deal United

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deal-united

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.dealunited.de
- Total disclosed funding: $6.2M
- Latest round: Series B (Jul 14, 2011)
- Investors on record: 5

## About

Deal United GmbH specializes in optimizing procurement processes for businesses through a unique platform that aggregates deals and contracts, enhancing cost efficiency and decision-making.Founded in 2008 and headquartered in Munich, Germany, Deal United GmbH focuses on providing a streamlined procurement platform for businesses. The company recently completed its Series A funding round in which it raised EUR 5.00 mn from investors including Bertelsmann Digital Media Investments, High-Tech Gruenderfonds, and Vi Partners, bringing the total amount raised to EUR 5.00 mn. The company has engaged in four deals, with the most recent deal occurring on August 26, 2014. The founder's previous ventures were not disclosed, and there is no information indicating any subsidiaries or parent companies.Deal United specializes in a unique platform designed to optimize the procurement process for businesses across various sectors. Their core offerings include a comprehensive suite of tools that facilitate the aggregation and management of deals and contracts, enabling companies to streamline their purchasing decisions and enhance cost efficiency. The services provide end users, primarily businesses and organizations, the ability to access a curated selection of vendors and products that cater to specific operational needs, such as office supplies, IT services, and logistics. These offerings aim to solve prevalent challenges in procurement, such as time inefficiency and lack of transparency in vendor selection. The company primarily serves clients in the European market, focusing on the DACH (Germany, Austria, Switzerland) regions and expanding into other markets with a keen interest in the broader EU landscape.The revenue model for Deal United is structured around a hybrid approach that combines subscription-based services with transactional fees derived from B2B interactions. Clients typically engage with the platform through tiered subscription packages that offer varying levels of access to features and services, tailored to meet the needs of small to large enterprises. In addition to subscriptions, the company charges a percentage on transactions conducted through its platform, creating a revenue stream aligned with the volume of business facilitated. This model is designed to ensure that clients derive maximum value from their partnerships while providing Deal United with a steady revenue flow linked to client engagement and usage patterns. The flagship offerings, which include premium access to exclusive vendor deals and analytics tools, are vital components in enhancing client satisfaction and retention.Looking ahead, Deal United GmbH plans to utilize the recently raised EUR 5.00 mn in its Series A funding to enhance product offerings and expand its operational reach. The company is working on new features to be launched by the end of 2024, aimed at improving user experience on its procurement platform. Furthermore, Deal United intends to expand its services into additional European markets beyond the DACH region by mid-2025, capitalizing on the increasing demand for efficient procurement solutions. This strategy will be supported by targeted marketing efforts and collaborations with local partners to establish a stronger presence in these new markets.

## Funding rounds

- Series B, Jul 14, 2011 — KfW Banking Group, High-Tech Gruenderfonds, Vi Partners, Bertelsmann Digital Media Investments, Tengelmann Ventures Management
- Series A, Jun 9, 2010, $6.2M — High-Tech Gruenderfonds, Vi Partners, Bertelsmann Digital Media Investments

## Investors

- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Series A, Series B
- Vi Partners (https://capitalatlas.ai/funds/vi-partners) — Series A, Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A, Series B
- KfW Banking Group — Series B
- Tengelmann Ventures Management (https://capitalatlas.ai/funds/tengelmann-ventures-management) — Series B