# DeadHappy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/deadhappy

- Industry: Insurance
- Headquarters: Leicester, UK
- Website: www.deadhappy.com
- Total disclosed funding: $29M
- Latest round: Series B (Feb 2, 2022)
- Investors on record: 5

## About

DeadHappy Limited is an innovative provider of customizable life insurance solutions in the UK, focusing on flexibility and transparency to meet the diverse needs of clients seeking tailored coverage options.Founded in 2013 by Andy Knott and Phil Zeidler and headquartered in Leicester, UK, DeadHappy Limited specializes in life insurance. The company has successfully completed 4 deals, with the most recent funding round being a Series B in February 2022, where it raised GBP 11.28 million from investors including Channel 4 Ventures, Headline, Octopus Investments, and Verso Capital. The total amount raised by the company amounts to GBP 11.28 million, valuing it at GBP 44.57 million post-money. CEO Andy Knott leads the company, which has not indicated any changes in its business strategy or structure since its inception.DeadHappy offers a unique life insurance policy that allows clients to customize their coverage according to their individual needs and financial goals. This innovative approach tackles common issues with traditional life insurance by providing flexibility for clients to adjust their policies as their life circumstances change. The company primarily serves individuals in the UK, focusing on younger demographics who seek transparency and control over their insurance products.DeadHappy generates revenue through a subscription-based model, where clients pay regular premiums for their personalized life insurance coverage. This model allows for predictable revenue while offering clients the ability to adjust their policies as needed. Transactions occur directly between the company and its customers, ensuring competitive pricing that reflects the customizable nature of the coverage. By utilizing technology and a streamlined online platform, DeadHappy facilitates a smooth purchasing process for its clients.In February 2022, DeadHappy Limited raised GBP 11.28 million in Series B funding, which will be utilized to enhance the technology and capabilities of its deathwish platform. The company's strategy includes expanding its offerings and reshaping how individuals think about and plan for death. Although specific upcoming products have not been detailed, the funding will support initiatives aimed at further growth in the life insurance sector.

## Funding rounds

- Series B, Feb 2, 2022, $15M — Headline, Verso Capital, Octopus Investments, Channel 4 Ventures
- Series B, Jan 13, 2021, $6.5M — Headline, VentureFounders, Octopus Investments, Channel 4 Ventures
- Series A, Sep 2, 2019, $4.9M — Headline, Octopus Investments
- Seed, Jul 26, 2018, $2M — Octopus Investments

## Investors

- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed, Series A, Series B
- Headline (https://capitalatlas.ai/funds/headline) — Series A, Series B
- VentureFounders — Series B
- Channel 4 Ventures (https://capitalatlas.ai/funds/channel-4-ventures) — Series B
- Verso Capital (https://capitalatlas.ai/funds/verso-capital) — Series B