# De-Identification

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/de-identification

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.deidentification.co
- Total disclosed funding: $29M
- Latest round: Series B (Mar 22, 2022)
- Investors on record: 10

## About

De-Identification Ltd specializes in advanced solutions that protect sensitive data while ensuring compliance with privacy regulations. Their innovative software tools anonymize personal data across various industries, enhancing data utility without compromising security.De-Identification Ltd, founded in 2017, is based in Tel Aviv-Yafo, Israel. The company focuses on providing de-identification solutions and has successfully completed 6 deals to date. In March 2022, it raised USD 25 mn in Series B funding led by Macquarie Capital, with participation from several investors including AXA Venture Partners and OurCrowd. The founders, Eliran Kuta and Sella Blondheim, along with CEO Gil Perry, have a vision for advancing data protection technologies.The company specializes in advanced de-identification solutions designed to safeguard sensitive information while maintaining data utility. Their core product offerings encompass software tools that enable organizations to anonymize personal data, ensuring compliance with privacy regulations and enhancing data security. These tools are utilized across various sectors, including healthcare, finance, and research, where protecting user identities is critical. The company’s client base includes hospitals, financial institutions, and research organizations, which rely on their technology to minimize the risk of data breaches while still deriving insights from data analytics. Geographically, their products are marketed in North America, Europe, and parts of Asia, catering to organizations that prioritize data protection in compliance with local and international privacy laws.The company generates revenue through a subscription-based model, offering tiered pricing plans that cater to different organizational sizes and needs. Clients engage with the firm by selecting a subscription plan that aligns with their data usage requirements, which may include access to various software tools and ongoing support services. This B2B transaction structure allows for predictable recurring revenue, as clients commit to long-term usage of the de-identification solutions. Flagship products, which are central to the company's offerings, are included in these subscription packages, ensuring clients receive comprehensive data protection solutions. The pricing plans are designed to reflect the complexity and scale of the services provided, enabling clients to choose options that best fit their operational demands.In March 2022, De-Identification Ltd raised USD 25 mn in Series B funding, which will be utilized to double the number of experts on its deep-learning and computer vision teams, broadening the scope and reach of its technology. The company plans to expand its sales and marketing efforts into the United States, APAC, and EMEA regions, enhancing its market presence. This funding will support the development of new products aimed at enhancing data protection capabilities, with specific launch timelines yet to be determined.

## Funding rounds

- Series B, Mar 22, 2022, $25M — Pitango, Marubeni, Macquarie Capital, Maverick Ventures Israel, AXA Venture Partners, OurCrowd, OIF Ventures
- Seed, Jan 22, 2018, $4M — Pitango, Foundation Capital, Y Combinator, Pegasus Tech Ventures, Maverick Ventures Israel

## Investors

- Pitango (https://capitalatlas.ai/funds/pitango) — Seed, Series B
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Seed
- Maverick Ventures Israel (https://capitalatlas.ai/funds/maverick-ventures-israel) — Seed, Series B
- Marubeni — Series B
- Macquarie Capital — Series B
- AXA Venture Partners (https://capitalatlas.ai/funds/axa-venture-partners) — Series B
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series B
- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Series B