# Daysoft

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/daysoft

- Industry: Healthcare Specialists
- Headquarters: Blantyre, UK
- Website: www.daysoftcontactlenses.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Mar 14, 2001)
- Investors on record: 1

## About

Daysoft Limited is a UK-based company specializing in the manufacturing and direct sale of daily disposable contact lenses. Their focus is on affordability and convenience, ensuring high-quality products reach consumers directly.Founded in 1998 in Blantyre, UK, Daysoft Limited manufactures daily disposable contact lenses. The company has executed three funding deals, with the latest being GBP 1.5 million raised in August 2006 from Scottish Equity Partners. Daysoft has no subsidiaries or known parent companies. The founder's history is not specifically detailed in available resources.Daysoft specializes in manufacturing and selling daily disposable contact lenses directly to consumers. Their core product offerings include two main types of lenses: SILK and CLASSIC, designed to cater to varying preferences and prescription needs. The lenses are produced in their UK laboratory to high standards and are supplied with an emphasis on affordability and convenience, eliminating the middleman to pass savings to customers. Daysoft primarily serves end users in the United Kingdom, as well as international markets through a separate online platform for customers located outside the UK. The company's innovative approach to packaging ensures that products fit through standard letterboxes, allowing for hassle-free delivery directly to customers’ homes.Daysoft operates a direct-to-consumer business model that emphasizes subscription services, allowing customers to order lenses as needed or set up flexible subscriptions that can be modified or canceled at any time. The pricing structure includes a minimum order of two boxes, each containing 32 daily lenses, ensuring a steady flow of revenue through recurring sales. Customers benefit from a money-back promise if they are dissatisfied with the lenses, which bolsters customer satisfaction and retention. In 2023, Daysoft reported a revenue of GBP 15,914,907.40 and an EBITDA of GBP 2,153,415.90. The flagship products, known for their quality and affordability, are sold at competitive price points, with costs beginning at approximately 0.26 GBP per lens. This direct sales strategy facilitates a streamlined transaction process that prioritizes customer convenience and satisfaction.Daysoft Limited plans to utilize its recent funding raised in August 2006 to innovate and expand its product offerings, although specific upcoming products have not been detailed. The company aims to penetrate new markets, particularly focusing on expanding its reach to international customers outside the UK, leveraging its online platform. The funding of GBP 1.5 million will support these strategic initiatives.

## Funding rounds

- Seed, Mar 14, 2001, $1.4M — Scottish Equity Partners

## Investors

- Scottish Equity Partners (https://capitalatlas.ai/funds/scottish-equity-partners) — Seed