# Datasembly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/datasembly

- Industry: Software
- Headquarters: Tysons Corner, US
- Website: www.datasembly.com
- Total disclosed funding: $25M
- Latest round: Series B (Apr 14, 2023)
- Investors on record: 10

## About

Datasembly, Inc., based in Tysons Corner, Virginia, provides real-time, hyper-local product data that enhances market intelligence for the consumer packaged goods and retail sectors.Founded in 2014 by Ben Reich (CEO) and Daniel Gallagher, Datasembly, Inc. operates from Tysons Corner, US. The company specializes in aggregating extensive pricing and promotional insights from over 150,000 stores across more than 230 retailers.In June 2025, SPINS, LLC, a portfolio company of Georgian, General Atlantic, and Warburg Pincus, acquired Datasembly, Inc. from Topmark Partners, Staley Capital, Noro-Moseley Partners, Grotech Ventures, Twenty5Twenty, LaunchCapital, Craft Ventures, Valor Equity Partners, Forefront Venture Partners, Plug and Play Ventures, 500 Global, and Halcyon. Financial terms were not disclosed. Datasembly specializes in providing real-time, hyper-local product data designed for market intelligence in the consumer packaged goods (CPG) and retail sectors. Their core offerings include a proprietary technology platform that aggregates and delivers extensive pricing, promotional, and assortment insights from over 150,000 stores across more than 230 retailers. These insights empower brands and retailers to optimize pricing strategies, enhance promotional effectiveness, and efficiently track competitive actions. Clients leverage Datasembly’s data for various use cases, including revenue management, assortment planning, and innovation tracking, enabling them to make informed decisions quickly. The company serves a diverse client base in North America, focusing on major metropolitan areas including Seattle, Philadelphia, and Los Angeles. Datasembly generates revenue primarily through a subscription model, providing B2B services to its clients in the CPG and retail sectors. Clients subscribe to access the platform, enabling them to gain insights from billions of retail pricing records, which include precise tracking of price changes and promotional activities. The transaction structure typically involves annual or monthly fees based on the scope of services utilized, offering clients tailored packages that match their specific needs in competitive intelligence and market analytics. Prominent products include their price intelligence and promotion optimization solutions, integral for clients looking to enhance their market strategies. These services facilitate actionable insights and allow companies to operate more efficiently in a competitive landscape.

## Funding rounds

- Series B, Apr 14, 2023, $13M — Grotech Ventures, Noro-Moseley Partners, Staley Capital, Topmark Partners
- Series A, Aug 17, 2020, $10M — Valor Equity Partners, Craft Ventures
- Seed, Jul 18, 2018, $1.9M — Halcyon, 500 Global, Plug and Play, Forefront Venture Partners

## Investors

- Halcyon — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Forefront Venture Partners (https://capitalatlas.ai/funds/forefront-venture-partners) — Seed
- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A
- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series B
- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series B
- Staley Capital (https://capitalatlas.ai/funds/staley-capital) — Series B
- Topmark Partners (https://capitalatlas.ai/funds/topmark-partners) — Series B