# Dataseat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dataseat

- Industry: Software
- Headquarters: London, UK
- Website: www.dataseat.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Dec 16, 2019)
- Investors on record: 3

## About

Dataseat Ltd. is a mobile demand-side platform (DSP) that provides privacy-centric user acquisition solutions for mobile applications, utilizing advanced bidding technologies to ensure compliance with privacy regulations.Founded in 2018 in London, UK, Dataseat Ltd. specializes in mobile user acquisition strategies. The company has not undergone any significant pivots or changes in business operations. Dataseat has raised GBP 1.75 million in its SEED funding round on December 16, 2019, valuing the company at GBP 7.35 million post-money. The investment was led by Backed VC, Play Ventures, and Saatchinvest. No information about subsidiaries or parent companies is available.Dataseat Mobile DSP specializes in privacy-centric user acquisition solutions for mobile applications, leveraging advanced bidding algorithms that comply with Apple’s iOS privacy measures. Their primary service offerings include solutions for user acquisition, retargeting, and SKAdNetwork (SKAN) campaigns, which are designed to drive installs, subscriptions, and other key performance indicators for brands across various sectors, including both gaming and non-gaming applications. Dataseat operates in a variety of geographical markets, focusing on regions with significant mobile app usage and a growing need for privacy-compliant advertising solutions. The company caters to a diverse client base, including brands, app developers, and agencies, aiming to deliver measurable results through the effective use of first-party data and machine learning models tailored to specific client goals.Dataseat's revenue generation model is primarily based on a flat-rate media spend structure, allowing clients to access a transparent pricing scheme without hidden costs. The firm reported revenue of GBP 24.47 mn for the year 2023, with an EBITDA of GBP -0.52 mn. Transactions typically involve partnerships with agencies and direct engagements with brands that seek to enhance their mobile user acquisition efforts. Clients utilize Dataseat's services to optimize campaign performance, and the pricing is structured around the media spend assigned to various campaigns, ensuring flexibility and adaptability to client needs. Through this model, Dataseat fosters long-term relationships with clients, promoting ongoing retargeting and re-engagement campaigns critical for sustained app performance.Dataseat plans to leverage its recent SEED funding of GBP 1.75 million, raised in December 2019, to enhance its product offerings and expand into new geographical markets. Specific new products are currently under development, although no release dates have been disclosed. The company is targeting expansion in regions with high mobile app usage and a growing demand for privacy-compliant solutions. By strategically utilizing the funding to bolster its technological capabilities and market presence, Dataseat aims to enhance its service offerings and reach a broader client base.

## Funding rounds

- Seed, Dec 16, 2019, $2.3M — Saatchinvest, Backed VC, Play Ventures

## Investors

- Saatchinvest — Seed
- Backed VC (https://capitalatlas.ai/funds/backed-vc) — Seed
- Play Ventures (https://capitalatlas.ai/funds/play-ventures) — Seed