# datacy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/datacy

- Industry: Software
- Headquarters: Wilmington, US
- Website: www.datacy.com
- Total disclosed funding: $2.4M
- Latest round: Seed (May 26, 2021)
- Investors on record: 8

## About

Datacy Inc. is a marketing analytics company focused on enhancing online shopping by decoding consumer behavior through advanced data analysis.Founded in 2019 in Wilmington, US, datacy Inc. specializes in marketing analytics software that provides insights into consumer behavior. The company has executed 2 deals, with its most recent funding round being a Seed round on August 20, 2021, raising a total of USD 2.40 mn. The firm was co-founded by Kaleb Wilson and Paroma Indilo, with Paroma currently serving as the CEO. The latest round saw investments from various venture funds including APX and Madrona Venture Group.Datacy specializes in marketing analytics software that decodes consumer behavior to enhance online shopping experiences. The company's primary offerings include a digital platform that analyzes billions of data points related to online consumer interactions, such as clicks, views, and social media posts, aimed at understanding the drivers behind online purchasing decisions. Their platform provides insights into online trends, consumer engagement, and competitive landscape analysis, mapping the full online journey from discovery to purchase. Datacy serves a diverse client base across North America, Europe, and parts of Asia, enabling them to optimize their digital commerce strategies.Datacy’s revenue model is centered around providing subscription-based access to its marketing analytics services, allowing clients to leverage real-time insights into consumer behavior. This service is primarily utilized by businesses in the retail and consumer goods sectors, who engage with Datacy for tailored reports and dashboards that inform their marketing and product strategies. The company structures its transactions through annual subscriptions or service agreements, offering varying levels of analytic capabilities based on client needs. This model fosters long-term partnerships with brands seeking to enhance their understanding of consumer dynamics and maximize revenue growth.Following the recent Seed funding round on August 20, 2021, datacy plans to utilize the raised USD 2.40 mn to expand its product offerings and enhance its analytics capabilities. Upcoming products are focused on improved consumer behavior analytics and are set to launch over the next 12 months. The company also aims to expand its presence in new markets across Asia and Europe by the end of 2022, targeting increased localization of their services to meet diverse client needs.

## Funding rounds

- Seed, May 26, 2021, $2.4M — Madrona Venture Group, Golden Seeds, GFR Fund, Trend Forward Capital, Redhawk Venture Group, TrueSight Ventures, APX, Graham & Walker

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed
- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Seed
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Seed
- Trend Forward Capital (https://capitalatlas.ai/funds/trend-forward-capital) — Seed
- Redhawk Venture Group (https://capitalatlas.ai/funds/redhawk-venture-group) — Seed
- TrueSight Ventures (https://capitalatlas.ai/funds/truesight-ventures) — Seed
- APX (https://capitalatlas.ai/funds/apx) — Seed
- Graham & Walker (https://capitalatlas.ai/funds/graham-walker) — Seed