# Data Impact

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/data-impact-2

- Industry: Software
- Headquarters: Paris, France
- Website: www.dataimpact.io
- Total disclosed funding: $7.1M
- Latest round: Series A (Feb 19, 2019)
- Investors on record: 2

## About

Data Impact SAS provides analytics solutions for brands, focusing on omnichannel data interpretation to enhance e-commerce performance across departments such as marketing and sales.Founded in 2014, Data Impact SAS operates from Paris, France, offering analytics services to brands in navigating e-commerce challenges. The company has undergone strategic shifts to adapt to market needs. Ludovic Gallen, the founder, has experience in the analytics industry. The firm has completed a total of 3 deals, with its latest funding round, Series A, in September 2021, raising EUR 6.253 mn from investors including Red River West and Bpifrance Investissement. The total amount raised by the company stands at EUR 6.253 mn, with a current valuation of EUR 26.534 mn.Data Impact SAS offers NIQ Digital Shelf, a comprehensive analytics platform that integrates real-time e-store data with advanced artificial intelligence algorithms. This service assists consumer packaged goods (CPG) manufacturers and retailers by providing insights for effective e-commerce strategies. NIQ Digital Shelf is utilized by over 150 companies across 72 countries, facilitating optimized digital shelf strategies and improved market visibility.Data Impact SAS generates revenue through a subscription model, allowing clients access to its analytics platform alongside ongoing advisory support. Partnerships with CPG brands and retailers focus on sales performance monitoring, competitor analysis, and strategic decision-making. The company offers tiered subscription plans designed to meet various analytics needs, ensuring clients can effectively navigate the rapidly evolving omnichannel landscape.Looking ahead, Data Impact SAS aims to leverage its recent funding to enhance its e-commerce and omnichannel measurement solutions, particularly following its acquisition by Nielsen Consumer LLC in September 2021. This acquisition is part of a broader strategy to strengthen NielsenIQ’s capabilities in these sectors. Future product developments and potential expansions into new markets will focus on continuing to provide robust analytics solutions as the company integrates into Nielsen's operational framework.

## Funding rounds

- Series A, Feb 19, 2019, $7.1M — Bpifrance Investissement, Red River West

## Investors

- Bpifrance Investissement (https://capitalatlas.ai/funds/bpifrance-investissement) — Series A
- Red River West (https://capitalatlas.ai/funds/red-river-west) — Series A