# Data.ai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/data-ai

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.data.ai
- Total disclosed funding: $142M
- Latest round: Series E (Jan 7, 2016)
- Investors on record: 8

## About

Founded in 2010 and based in California, US, Data.ai, formerly known as App Annie operates as a digital analytics platform that provides insights and metrics for mobile applications through artificial intelligence. Some of the firm's clients include Outfit 7, Disney, BiteDance, Snapchat, Microsoft, Amazone, etc. In March 2024, Sensor Tower, Inc., a portfolio company of AngelPad, Bertelsmann Digital Media Investments, etc, acquired Data.ai from Greenspring Associates, Greycroft Partners, Headline, etc.

data.ai offers a range of tools for app developers, marketers, and executives, including - Mobile Performance Score (MPS): Benchmark app functionality across critical KPIs; App Intelligence: Uncover competitive ASO insights for organic growth; Market Research: Gain deep industry insights and competitive tactics; User Engagement Solutions: Enhance customer retention and lifetime value; and Monetization Analytics: Optimize revenue streams with in-depth spending behavior analysis.

## Funding rounds

- Series E, Jan 7, 2016, $48M — Institutional Venture Partners, Hong Shan, Greenspring Associates, Headline, Greycroft
- Series D, Jan 13, 2015, $55M — Institutional Venture Partners, Hong Shan, Greycroft, IDG Capital
- Series C, Aug 19, 2014, $17M — Hong Shan, Greycroft, IDG Capital
- Series C, Sep 18, 2013, $15M — Hong Shan, Headline, Greycroft, IDG Capital, Headline [DUP]
- Series B, Aug 14, 2012, $6M — Headline, Greycroft, IDG Capital, Kii Capital, Headline [DUP]
- Series A, Jul 7, 2011, $1M — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B, Series C, Series D
- Headline (https://capitalatlas.ai/funds/headline) — Series B, Series C, Series E
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B, Series C, Series D, Series E
- Kii Capital — Series B
- Headline [DUP] — Series B, Series C
- Hong Shan — Series C, Series D, Series E
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series D, Series E
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series E