# DAS Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/das-technology

- Industry: Marketing/Advertising
- Headquarters: Scottsdale, US
- Website: www.digitalairstrike.com
- Total disclosed funding: $8M
- Latest round: Series A (Jan 23, 2008)
- Investors on record: 3

## About

DAS Technology specializes in automotive marketing solutions, enhancing consumer engagement through innovative digital tools and analytics, effectively optimizing dealership operations and improving customer interactions.Founded in 2007 in Scottsdale, US, DAS Technology, also known as Digital Air Strike, operates as a marketing agency focusing on the automotive sector. The company has completed a total of 3 deals and recently raised USD 5.60 mn in a funding round led by investors including A. H. Belo Corporation, Emergence Capital Partners, Shasta Ventures, and Upfront Ventures. The company was co-founded by Adam Simms, Alexi Venneri, Phil Lyons, Sónia da Silva, and Wally Ghnaim, with Alexi Venneri serving as CEO.Digital Air Strike is a leading automotive marketing and advertising agency that specializes in providing a comprehensive suite of solutions aimed at enhancing consumer engagement and optimizing dealership operations. The company offers innovative products such as its Customer Data Experience Platform (CDXP), which integrates data mining and analytics to improve lead response and consumer interactions. Other key offerings include reputation management tools, consumer text marketing, digital advertising solutions, and AI-driven messaging services that streamline communication between dealerships and potential buyers. These products are designed to address critical challenges such as lead management inefficiencies, inventory visibility, customer retention, and employee recruitment within the automotive sector. Digital Air Strike primarily serves automotive retailers, original equipment manufacturers (OEMs), and their partners across North America, Europe, and select markets in Asia, ensuring a broad geographical reach.Digital Air Strike operates under a subscription-based revenue model, facilitating consistent income through various service bundles tailored to its clients’ marketing needs. The company's flagship offerings, including its CDXP and reputation management tools, are typically sold through multi-tiered pricing plans that are customized based on the scale and specific requirements of the client's operations. Transactions often occur directly between Digital Air Strike and its clients, including automotive dealerships and OEMs, allowing for personalized service agreements. Partnerships with advertising agencies and technology vendors further extend the company's client base. The company's revenue structure is reinforced by ongoing relationships with over 9,800 retailers and partners, which underscores the recurring nature of its revenue generation strategy.DAS Technology aims to enhance its product offerings with new features for its existing platforms and plans to launch additional solutions in the automotive marketing space by the end of 2024. The company is also focused on expanding its footprint into European and Asian markets, with targeted entry strategies planned for late 2025. The recent funding of USD 5.60 mn will be utilized to support product development and market expansion efforts.

## Funding rounds

- Series A, Jan 23, 2008, $8M — Upfront, Shasta Ventures, RP Partners

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- RP Partners — Series A