# Dancing Deer Baking Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dancing-deer-baking-company

- Industry: Food
- Headquarters: Boston, US
- Website: www.dancingdeer.com
- Total disclosed funding: $2.2M
- Latest round: Series D (Jun 10, 2008)
- Investors on record: 2

## About

Dancing Deer Baking Company is a producer of gourmet baked goods, offering a variety of cookies, brownies, and cakes made from all-natural ingredients, catering to both consumers and businesses.Founded in 1994 in Boston, US, Dancing Deer Baking Company specializes in gourmet baked goods. The company was acquired by Cell-Nique Corporation in January 2019, with financial terms undisclosed. Dancing Deer has raised a total of USD 1.910 mn across several funding rounds, with the latest being a Series D round, which also amounts to the total funding raised. Generation Equity Capital and Ironwood Capital were the investors in this round, reflecting a current company valuation of USD 4.177 mn.Dancing Deer Baking Company specializes in the production of gourmet baked goods, including a diverse range of cookies, brownies, cakes, and gift baskets. Their core offerings are distinguished by the use of all-natural ingredients, kosher certification, and the absence of preservatives, aligning with a commitment to freshness and quality. The company targets both individual consumers and businesses, providing products that cater to various occasions such as birthdays, holidays, and corporate gifts. Their baked goods serve as meaningful gifts that foster connections and moments of joy among recipients. The geographical markets for these products extend beyond their home region, reaching consumers across the United States and potentially into international markets, reflecting a broad customer base that values high-quality, artisanal treats.Dancing Deer Baking Company generates revenue through direct-to-consumer sales and business-to-business transactions, positioning itself in both retail and wholesale markets. The company offers various pricing structures for its products, encompassing individual items and bulk orders, thereby accommodating both casual buyers and larger clients such as corporate partners. Examples of their product offerings include the Bachata Gift Tower and the Calypso Basket, which are popular selections among consumers looking for premium gifts. The transactions are typically structured around one-time purchases, although there may be opportunities for recurring orders in the business sector, particularly during peak gifting seasons. This model facilitates a steady revenue stream while fostering customer loyalty and repeat business through high-quality, desirable baked goods.Dancing Deer Baking Company is strategizing for future growth with plans to launch new product lines, although specific details on upcoming products have not been disclosed. The company is also targeting expansion into new geographical markets within the United States, aiming to increase its presence by 2022. The recent funding from the Series D round will support these initiatives, particularly in enhancing production capabilities and marketing efforts to reach a broader customer base.

## Funding rounds

- Series D, Jun 10, 2008, $1.9M — Ironwood Capital, Generation Equity Capital
- Series C, Feb 20, 2007, $0.3M — Ironwood Capital, Generation Equity Capital

## Investors

- Ironwood Capital (https://capitalatlas.ai/funds/ironwood-capital) — Series C, Series D
- Generation Equity Capital (https://capitalatlas.ai/funds/generation-equity-capital) — Series C, Series D