# DaMENSCH Apparel Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/damensch-apparel-private

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.damensch.com
- Total disclosed funding: $33M
- Latest round: Series B (Jan 16, 2025)
- Investors on record: 8

## About

Based in Karnataka, India, and co-founded in 2018 by Anurag Saboo (CEO) and Gaurav Pushkar, DaMENSCH Apparel Private Limited, a.k.a. DaMENSCH, operates as an online platform that sells men's apparel, innerwear, loungewear, activewear, and lifestyle products through direct-to-consumer and retail channels. In September 2026, DaMENSCH Apparel Private Limited raised INR 174 crore in venture funding from Tancom Electronics Private Limited and A91 Partners.

DaMENSCH offers a range of apparel, including innerwear, topwear, and bottomwear. The company’s product line features items like boxer shorts, t-shirts, joggers, and socks. Customers can access their services through a mobile app, which allows for easy checkout and free shipping. The platform provides features such as order tracking, store locator, and a search function for browsing products.

The company plan to use the September 2026 funding to support its business operations and growth initiatives.

## Funding rounds

- Series B, Jan 16, 2025, $2M — Matrix Partners, Saama Capital, Alteria Capital, Whiteboard Venture Partners
- Series B, Apr 30, 2024, $4.1M — Matrix Partners, Saama Capital, Whiteboard Capital, A91 Partners
- Series B, Jun 7, 2023, $1.4M — Matrix Partners, Saama Capital, Alteria Capital, Whiteboard Venture Partners, A91 Partners
- Series B, Feb 16, 2022, $16M — Saama Capital, Whiteboard Capital, Z47, A91 Partners
- Series A, Nov 19, 2020, $6.8M — Saama Capital, Alteria Capital, Whiteboard Venture Partners, Z47
- Series A, May 27, 2019, $1.8M — Saama Capital, Milestone Trusteeship Services, Whiteboard Capital, Z47
- Seed, Nov 28, 2018, $0.3M — Whiteboard Capital

## Investors

- Whiteboard Capital (https://capitalatlas.ai/funds/whiteboard-capital) — Seed, Series A, Series B
- Saama Capital (https://capitalatlas.ai/funds/saama-capital) — Series A, Series B
- Milestone Trusteeship Services — Series A
- Z47 (https://capitalatlas.ai/funds/z47) — Series A, Series B
- Alteria Capital (https://capitalatlas.ai/funds/alteria-capital) — Series A, Series B
- Whiteboard Venture Partners (https://capitalatlas.ai/funds/whiteboard-venture-partners) — Series A, Series B
- A91 Partners (https://capitalatlas.ai/funds/a91-partners) — Series B
- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series B