# DailyLook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dailylook

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.dailylook.com
- Total disclosed funding: $11M
- Latest round: Series A (Sep 1, 2018)
- Investors on record: 5

## About

DailyLook, Inc. is a personal styling service that curates premium clothing selections for women, enhancing the shopping experience through personalized style choices delivered right to customers' doors.DailyLook, Inc. was founded in 2011 in Los Angeles, US, by Brian Ree and Eric Marston. The company offers personalized styling services and has undergone strategic developments since its inception. As of September 2018, the company raised USD 8 mn in a Series A funding round led by Forever 21, Inc. and Upfront Ventures, totaling USD 8 mn in funding since its founding. Brian Ree currently serves as the CEO.DAILYLOOK specializes in premium personal styling services, offering a subscription-based model where clients receive curated clothing selections tailored to their preferences. The service includes up to 12 fashion items per shipment, catering to women's sizes ranging from XS to 3X and 0 to 24, primarily targeting urban professionals in the United States.DAILYLOOK employs a direct-to-consumer revenue model, generating income through subscription fees for its personal styling service. Clients engage with the platform by completing a style quiz, after which stylists curate personalized shipments. Customers pay for items they choose to keep while enjoying the benefit of free return shipping, which fosters customer satisfaction and encourages ongoing engagement.Following the Series A funding round in September 2018, DailyLook plans to utilize the USD 8 mn raised to enhance its product offerings and expand its market reach. The company is focused on developing new styling products aimed at increasing customer retention and satisfaction, and it is exploring opportunities to enter new geographic markets. Specific details regarding upcoming product launches or targeted regions for expansion have yet to be disclosed.

## Funding rounds

- Series A, Sep 1, 2018, $8M — Upfront, Forever 21
- Seed, Apr 2, 2013, $2.5M — RRE Ventures, Upfront, SV Angel, Novel TMT Ventures
- Seed, Jun 22, 2012 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Seed
- Forever 21 — Series A