# Dae

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dae

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.daehair.com
- Total disclosed funding: $11M
- Latest round: Series A (Dec 7, 2022)
- Investors on record: 3

## About

Based in California, US, Dae Inc. provides a wide variety of haircare products range. In December 2022, the firm raised USD 8 million in Series A funding led by investor Verity Venture Partners, with participation from another investor Digital Brand Architects. Returning investor Willow Growth Partners and individual investors also participated.

The company offers a range of haircare products such as shampoo, conditioner, treatments, and masks.  Additionally, it offers styling products, scalp care products, and daedreamer goods. Furthermore, the firm provides brushes, tools, kits, sets as well as mini sets of products.	

The company may use December 2022 funding to expand operations and become a hair care authority, driving awareness beyond its existing loyalists.

## Funding rounds

- Series A, Dec 7, 2022, $8M — Willow Growth Partners, Verity Venture Partners, Digital Brand Architects
- Seed, Jun 30, 2021, $2.6M — Willow Growth Partners

## Investors

- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Seed, Series A
- Verity Venture Partners (https://capitalatlas.ai/funds/verity-venture-partners) — Series A
- Digital Brand Architects — Series A