# Cyance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cyance

- Industry: Marketing/Advertising
- Headquarters: UK
- Website: www.cyance.com
- Total disclosed funding: $1M
- Latest round: Seed (Jan 29, 2020)
- Investors on record: 1

## About

Cyance Ltd. is a UK-based company specializing in B2B intent data solutions. It enhances marketing and sales strategies by providing businesses with insights on buyer behavior across various channels.Founded in 2007 and headquartered in the UK, Cyance Ltd. operates as an independent entity. The company focuses on delivering intent data services and has engaged in two notable funding rounds. In March 2021, Cyance successfully raised GBP 0.90 million from investors Blackfinch Ventures and Nexus Investment Ventures Limited, bringing its total amount raised to GBP 0.90 million. The CEO, Raffaele Apostoliti, leads the company, focusing on expanding its market presence and enhancing its service offerings.Cyance, an Expandi brand, offers a comprehensive suite of B2B intent data solutions designed to enhance marketing and sales strategies for businesses operating in various sectors. Its core products focus on providing high-quality intent data that enables companies to track buyer signals across multiple channels, including over 55,000 publishers globally, with a significant concentration in Europe. The platform allows businesses to filter noise by using custom keywords, ensuring that only relevant activity is monitored. By leveraging extensive categorization taxonomies, Cyance empowers clients to tailor their content effectively, thereby optimizing engagement and conversion rates. Targeting a diverse client base, including account-based marketing agencies and B2B service providers, Cyance serves markets across Europe, helping them identify and connect with prospects who are actively researching solutions.Cyance's revenue model is structured around the provision of subscription-based intent data services to its clients, which include B2B companies and marketing agencies. The company typically engages in long-term partnerships, where clients access its platform to track and analyze buying intent signals. Clients may subscribe to various service tiers that offer different levels of data access and analytics capabilities, allowing them to tailor their engagement strategies based on insights derived from the platform. The transactions between Cyance and its clients are direct, with businesses utilizing the data to enhance their marketing efforts, drive sales, and improve customer retention. The focus on delivering actionable insights drives value for clients, positioning Cyance within the B2B intent data space, particularly in the European market.In March 2021, Cyance Ltd. raised GBP 0.90 million in venture funding to enhance its operations. The company plans to utilize this financing to grow its internal team and accelerate its enterprise customer acquisition strategy, as well as further invest in its intent data and Account-Based Marketing (ABM) platform. Cyance aims to expand into new markets within Europe, focusing on enhancing its product offerings and increasing its presence across various sectors. The emphasis on development and market penetration is expected to support the company’s long-term growth objectives.

## Funding rounds

- Seed, Jan 29, 2020, $1M — Blackfinch Ventures

## Investors

- Blackfinch Ventures (https://capitalatlas.ai/funds/blackfinch-ventures) — Seed