# CUUP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cuup

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.shopcuup.com
- Total disclosed funding: $10M
- Latest round: Series A (Dec 20, 2019)
- Investors on record: 5

## About

CUUP Inc. specializes in designing and producing luxury bras and underwear that emphasize style and comfort for a diverse clientele.Founded in 2017, CUUP Inc. is a New York-based company that focuses on luxury intimate apparel, including bras designed for various body types. The founders, Abby Morgan and Kearnon O'molony, have created a brand that has fostered a strong presence in the U.S. and is expanding into international markets. The company has successfully raised a total of USD 2.00 mn across 6 deals, with the latest funding round being a Series C on 2023-07-20, which coincides with the total amount raised. Currently, CUUP Inc. holds a valuation of USD 205.897 mn.CUUP specializes in the design and production of luxury bras and underwear, offering a range of products that prioritize both style and comfort. Their core offerings include bras like the Plunge, Balconette, and Scoop, specifically crafted to provide natural shaping and support for various body types. The company features a comprehensive sizing system with 67 sizes, catering to a diverse clientele that values a perfect fit. CUUP's products are designed for everyday wear and are marketed towards women seeking functionality and aesthetic appeal in their intimate apparel, with a strong presence in the United States and expanding into international markets.CUUP generates revenue primarily through direct-to-consumer sales via its online platform, allowing customers to explore a wide range of products tailored to their needs. Transactions typically involve single purchases or bundled offerings, including multiple items like bras and underwear packs, at competitive prices. The company's flagship products are integral to its revenue model, attracting a loyal customer base. Pricing strategies include promotional offers, such as discounts on first orders and sales on seasonal collections, which encourage repeat purchases and enhance customer retention. The straightforward e-commerce structure facilitates a seamless shopping experience, ultimately driving revenue growth through direct engagement with consumers.In July 2023, CUUP Inc. was acquired by FULLBEAUTY Brands, Inc., a move expected to enhance customer base and facilitate expansion into new geographical regions using CUUP Inc.’s digital mall. Future growth strategies include the design and launch of new products that align with the brand's luxury focus. The acquisition is anticipated to leverage FULLBEAUTY's resources for broader market penetration.

## Funding rounds

- Series A, Dec 20, 2019, $10M — Insight Partners, Forerunner Ventures, Lerer Hippeau Ventures, Global Founders Capital, Bullish Partners
- Seed, Dec 1, 2018 — Bullish Partners

## Investors

- Bullish Partners (https://capitalatlas.ai/funds/bullish-partners) — Seed, Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A
- Lerer Hippeau Ventures — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A