# CustomInk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/customink

- Industry: Retail
- Headquarters: Fairfax, US
- Website: www.customink.com
- Total disclosed funding: $0.1M
- Latest round: Seed (May 11, 2015)
- Investors on record: 1

## About

CustomInk is an online platform specializing in custom apparel and promotional products, offering users the ability to design personalized garments, primarily custom t-shirts, for various occasions and organizations.Founded in 2000, CustomInk is based in Fairfax, Virginia, USA, and focuses on custom apparel production. The company has completed a total of 9 deals, with its most recent funding round being a Seed round in which it raised USD 150,000 from ZhenFund, bringing the total amount raised to USD 150,000. The founders of CustomInk include Derrick Houston, Gefen Etun, and Shachar Shuster, who collectively have experience in launching innovative web-based solutions. Amelia Wolf currently serves as the CEO.Custom Ink specializes in the design and production of custom apparel and promotional products, primarily focusing on custom t-shirts. The company provides a user-friendly online platform that allows customers to create personalized designs, which can then be printed on a variety of garments and accessories, including performance t-shirts, sweatshirts, hats, bags, and drinkware. These products cater to a diverse clientele, including schools, businesses, sports teams, and non-profit organizations, who seek customized solutions for events, branding, and team spirit. Custom Ink’s offerings are marketed and sold primarily across the United States, with a commitment to high-quality production and timely delivery, ensuring customer satisfaction through a 100% satisfaction guarantee.Custom Ink generates revenue through direct sales of custom apparel and promotional items to individual consumers and organizational clients. The transaction structure typically involves a direct-to-consumer model, where customers can design and purchase products online. Orders may range from single items to bulk purchases for events or team uniforms, which often involve personalized designs that reflect the buyer's branding needs. Pricing structures vary depending on the type and quantity of products ordered, with promotional opportunities such as discounts for first-time customers. The company emphasizes all-in pricing, which includes no setup fees and free standard shipping, contributing to a transparent pricing strategy that enhances customer trust and loyalty.CustomInk is strategizing for growth by designing new products aimed at expanding its offerings in the apparel sector. The company plans to venture into additional geographic markets within the United States to reach more customers. The recent funding of USD 150,000 will be utilized to support product development and marketing initiatives, enhancing its online platform and expanding its customer base.

## Funding rounds

- Seed, May 11, 2015, $0.1M — ZhenFund

## Investors

- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Seed