# CustomerMatrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/customermatrix

- Industry: Software
- Headquarters: New York, US
- Website: www.customermatrix.com
- Total disclosed funding: $11M
- Latest round: Series B (Jan 25, 2016)
- Investors on record: 4

## About

CustomerMatrix is a technology company specializing in enhancing customer engagement through innovative solutions, utilizing data analytics for personalized marketing and improved customer experiences.Founded in 2013, CustomerMatrix operates from its headquarters in New York, US. The company focuses on delivering advanced customer engagement solutions and has successfully raised USD 10.5 mn in Series B funding led by HSBC Bank on January 25, 2016, with participation from Aster Capital, Newfund Management, and True Global Ventures. CustomerMatrix has completed three deals to date, contributing to its growth trajectory in the tech sector.CustomerMatrix provides a suite of products aimed at improving customer interactions and engagement. Their offerings include data-driven analytics tools, which empower businesses to tailor their marketing strategies effectively. This technology serves small to medium-sized businesses (SMBs), helping them enhance customer experiences and streamline their operations.The revenue model of CustomerMatrix is primarily based on a subscription service that allows clients to choose from various pricing tiers. Customers engage in direct transactions for services like data analytics subscriptions and marketing tools, which enhance customer retention and facilitate cross-selling. The company's flagship products contribute significantly to its revenue, reflecting a strategic focus on providing comprehensive solutions for customer engagement.In 2016, CustomerMatrix plans to use its latest funding of USD 10.5 mn to further develop its product offerings and expand its market presence. This includes launching new analytics features aimed at enhancing customer insights, with a target release date set for late 2016. Furthermore, the company aims to penetrate additional markets in North America and Europe by the end of 2017, facilitating a broader customer base and improved engagement strategies.

## Funding rounds

- Series B, Jan 25, 2016, $11M — HSBC Bank, Newfund, Aster Capital, True Global Ventures

## Investors

- HSBC Bank — Series B
- Newfund (https://capitalatlas.ai/funds/newfund) — Series B
- Aster Capital (https://capitalatlas.ai/funds/aster-capital) — Series B
- True Global Ventures (https://capitalatlas.ai/funds/true-global-ventures) — Series B