# Custom Furniture Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/custom-furniture-technologies

- Industry: Internet
- Headquarters: New York, US
- Website: www.theinside.com
- Total disclosed funding: $4.1M
- Latest round: Seed (Sep 1, 2020)
- Investors on record: 8

## About

Custom Furniture Technologies, Inc. specializes in creating tailor-made upholstered furniture, providing a diverse selection of products for both consumers and design professionals seeking quality and personalization in their furnishings.Founded in 2018 and headquartered in New York, US, Custom Furniture Technologies, Inc. designs and manufactures custom upholstered furniture. The company has completed five deals, with its most recent funding round being a Seed round on February 17, 2022, raising a total of USD 2.60 mn from investors including Alpaca VC and Canaan Partners. In February 2022, the company was acquired by Havenly, Inc., enhancing its capabilities in personalization and retail.The company specializes in custom upholstered furniture, offering an extensive range of products that include beds, chairs, curtains, ottomans, pillows, sofas, bedding, headboards, coffee and accent tables, benches, table linens, rugs, lighting, desk chairs, fabric by the yard, and wallpaper. Their core product offerings cater to a wide array of customer needs, focusing on personalization and quality for both individual consumers and design professionals.Custom Furniture Technologies, Inc.'s revenue model relies on direct-to-consumer sales through its online platform. Customers can choose from various customizable furniture options, including flagship products like the Modern Wingback Bed and the Classic Dining Chair, with transactions often starting at a minimum order threshold of USD 299. The pricing structure reflects the quality and customization of the offerings, positioning the company as a premium provider in the upholstered furniture market.The company's recent acquisition by Havenly, Inc. is expected to bolster its efforts in expanding personalization and retail strategies. Future growth plans include launching new product lines to enhance their offerings, although specific products and release dates have not been disclosed. Geographic expansion into additional urban markets across North America and select international locations is also targeted, focusing on areas with active design trends. Funding from the Seed round will support these initiatives, driving Custom Furniture Technologies, Inc.'s growth in the competitive furniture market.

## Funding rounds

- Seed, Sep 1, 2020 — Overton Venture Capital
- Seed, Feb 1, 2020 — XFactor Ventures, Secocha Ventures
- Seed, Sep 4, 2018, $2.6M — Canaan Partners, Forerunner Ventures, Lerer Hippeau Ventures, BAM Ventures, Alpaca
- Seed, Sep 26, 2017, $1.5M — Forerunner Ventures

## Investors

- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed
- Lerer Hippeau Ventures — Seed
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed
- Alpaca (https://capitalatlas.ai/funds/alpaca) — Seed
- XFactor Ventures (https://capitalatlas.ai/funds/xfactor-ventures) — Seed
- Secocha Ventures (https://capitalatlas.ai/funds/secocha-ventures) — Seed
- Overton Venture Capital (https://capitalatlas.ai/funds/overton-venture-capital) — Seed