# Custobar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/custobar

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.custobar.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Aug 30, 2017)
- Investors on record: 1

## About

Custobar Oy is a Finnish company specializing in customer data platforms that empower e-commerce and omnichannel retailers to enhance their marketing strategies through integrated customer insights and personalized campaigns.Custobar Oy, founded in 2014, is headquartered in Helsinki, Finland. The company focuses on providing customer data solutions for e-commerce and retail businesses. Tatu Kuivalahti, one of the founders, is the current CEO. The firm has secured funding through 3 deals, with the most recent being a Seed round that raised USD 150,000 on December 30, 2021, led by Superhero Capital, bringing the total amount raised to USD 150,000.Custobar offers a comprehensive customer data platform (CDP) tailored for e-commerce and omnichannel retail businesses. The platform consolidates customer data from various sales channels, facilitating personalized marketing campaigns and improving customer experiences. Key features include marketing automation, customer journey mapping, and advanced analytics, addressing challenges like fragmented data access and the need for targeted marketing. Custobar currently supports over 300 businesses across diverse sectors, primarily in European markets.In the most recent year, Custobar reported revenue of USD 4,264,907.40 and an EBITDA of USD 149,217.90. The company employs a subscription-based revenue model, providing various plans to retailers and e-commerce businesses, which gives clients access to its customer data platform and its associated tools for marketing insights.Custobar plans to launch new functionalities within its customer data platform aimed at enhancing user experience and expanding its capabilities. The company is also targeting expansion into new European markets, with efforts to enter these regions by the end of 2023. The recent Seed funding round will be utilized to support these product developments and market expansion initiatives.

## Funding rounds

- Seed, Aug 30, 2017, $0.1M — Superhero Capital
- Seed, Jun 8, 2016, $0.2M — Superhero Capital

## Investors

- Superhero Capital (https://capitalatlas.ai/funds/superhero-capital) — Seed