# CURRYiT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/curryit

- Industry: Food
- Headquarters: New Delhi, India
- Website: www.curryit.in/
- Total disclosed funding: $0.7M
- Latest round: Seed (Aug 5, 2024)
- Investors on record: 4

## About

CURRYiT is an Indian company focused on simplifying traditional Indian cooking through preservative-free curry pastes and other cooking essentials. Their products cater to home cooks seeking authentic flavors with convenience.Founded in 2020 and headquartered in New Delhi, India, CURRYiT specializes in making preservative-free cooking pastes. The company raised INR 45 million in Seed funding on August 5, 2024, led by Freeflow Ventures and Tangent Advisors. Nischal Kandula and Richa Sharma are the founders, with a history of engaging in the culinary sector. CURRYiT has successfully completed a total of 3 deals since inception.CURRYiT specializes in providing a range of preservative-free cooking pastes designed to simplify the preparation of traditional Indian dishes. Their core product offerings include Dum Aloo and Chettinad Katthal curry pastes, along with fresh ginger garlic paste, all made from local farm-sourced ingredients. These products target home cooks, busy professionals, and culinary enthusiasts in the Indian market, with plans to expand abroad, emphasizing quality through 100% vegetarian ingredients and hygienic production practices.CURRYiT generates revenue through direct-to-consumer sales of its cooking pastes, available in pack sizes of three, five, and seven units. For example, the ginger garlic paste is priced at INR 295 for three units, INR 400 for five, and INR 529 for seven. The company operates on a one-time purchase model via their online platform, allowing them to maintain control over product quality and customer experience.In August 2024, CURRYiT raised INR 45 million in Seed funding to enhance its manufacturing and distribution capabilities for cooking pastes, including curry and biryani pastes along with ginger garlic paste. The company plans to launch new products aimed at expanding its market presence and is targeting both domestic growth and international expansion within the next year.

## Funding rounds

- Seed, Aug 5, 2024, $0.5M — Freeflow Ventures, Tangent
- Seed, Nov 3, 2021, $0.1M — RPSG Ventures, IIM Udaipur Incubation Centre

## Investors

- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Seed
- IIM Udaipur Incubation Centre — Seed
- Freeflow Ventures (https://capitalatlas.ai/funds/freeflow-ventures) — Seed
- Tangent — Seed