# Curated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/curated

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.curated.com
- Total disclosed funding: $133M
- Latest round: Series C (Nov 5, 2021)
- Investors on record: 3

## About

Curated, Inc., based in San Francisco, California, specializes in personalized shopping experiences for outdoor sports enthusiasts, connecting them with experts for tailored product recommendations across various categories.Founded in 2017, Curated, Inc. operates as an online platform that provides expert-driven shopping experiences for outdoor sports. The firm has successfully completed 5 deals and recently raised USD 5.5 mn in Seed funding. The company is led by co-founders Eduardo Vivas and Mitchell Christian, who have extensive experience in the industry.Curated.com focuses on delivering personalized shopping experiences for outdoor sports enthusiasts, offering expert guidance in categories such as snowboarding, skiing, camping, fly fishing, and tennis. The platform connects customers with knowledgeable experts who assist in selecting suitable gear, including equipment and accessories from premium brands. Their customer base includes outdoor sports enthusiasts across the United States, Canada, and parts of Europe, ensuring informed purchasing decisions.Curated.com generates revenue primarily through direct-to-consumer transactions facilitated by expert recommendations. Their commission-based structure allows the company to earn from product sales made through the platform. Each transaction involves customers receiving tailored guidance, which enhances the purchasing experience and fosters loyalty. The company features a variety of products, with key offerings in snowboards and skis.Curated, Inc. plans to utilize the recent USD 5.5 mn raised in Seed funding to enhance their product offerings and expand into new geographic markets. The company aims to introduce new product lines designed for a broader range of outdoor activities by the end of the upcoming year, focusing on expanding its reach into additional regions in Europe and Asia.

## Funding rounds

- Series C, Nov 5, 2021, $75M — Greylock Partners, Forerunner Ventures, CapitalG
- Series B, Apr 26, 2021, $30M — Greylock Partners
- Series A, Oct 30, 2019, $28M — Forerunner Ventures

## Investors

- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A, Series C
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B, Series C
- CapitalG (https://capitalatlas.ai/funds/capitalg) — Series C