# CUPS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cups

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.cupsworks.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Dec 1, 2015)
- Investors on record: 4

## About

CUPS is a technology-driven platform dedicated to supporting the independent coffee industry by providing essential services that streamline operations for small business owners.Founded in 2012 and headquartered in New York, US, CUPS specializes in connecting independent coffee businesses with key operational services. The company was established by founders Alon Ezer and Gilad Rotem. CUPS has successfully completed a total of 6 deals, with the most recent funding round occurring in December 2015, where it raised USD 1 million in Venture Debt from returning investor Leorsa Group. Gilad Rotem currently serves as the CEO.CUPS offers a comprehensive technology-driven dashboard designed to assist the independent coffee industry. Its core products include on-demand supply ordering, staffing solutions through a network of skilled baristas, and equipment repair services. By addressing operational challenges faced by independent coffee shops, cafes, bakeries, and restaurants, CUPS facilitates efficient ordering and maintenance, primarily serving urban markets in the United States.CUPS generates revenue through a transactional model that includes service fees for supply orders, staffing requests, and equipment repairs. Clients utilize the platform for placing orders and scheduling staffing, with revenue derived from both the markup on supplies and service fees for staffing and maintenance.Following the funding round in December 2015, CUPS plans to enhance its platform offerings and expand into new geographic markets. Specific details regarding upcoming product launches and release dates are not provided. The recent funding will support these initiatives, enabling the company to strengthen its market presence and better serve independent coffee businesses.

## Funding rounds

- Seed, Dec 1, 2015, $1M — Leorsa Innovations
- Seed, Dec 1, 2014, $0.8M — Entrepreneurs Roundtable Accelerator, Leorsa Innovations
- Angel, Apr 1, 2014, $0.3M — Harvard Business School Alumni Angels, On Grid Ventures
- Seed, Jan 6, 2014, $0M — Entrepreneurs Roundtable Accelerator

## Investors

- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Seed
- Harvard Business School Alumni Angels — Angel
- On Grid Ventures (https://capitalatlas.ai/funds/on-grid-ventures) — Angel
- Leorsa Innovations (https://capitalatlas.ai/funds/leorsa-innovations) — Seed