# Culture Pop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/culture-pop

- Industry: Consumer Products
- Headquarters: Sudbury, US
- Website: www.drinkculturepop.com
- Total disclosed funding: $21M
- Latest round: Series B (Jan 31, 2024)
- Investors on record: 1

## About

Based in Massachusetts, US, and founded in 2020 by CEO Tom First, Gutsy LLC, d.b.a. Culture Pop, operates as a beverage company that focuses on providing probiotic soda made with organic juices. In April 2025, Culture Pop raised USD 15 million in venture funding from unspecified investors. The company provides a wide range of probiotic sodas made with organic fruit juices and real, ground organic spices and herbs. Culture Pop’s product lineup includes tart and bold flavors like Black Cherry and Cacao. Made without stevia and with no added sugar, these vegan and certified non-GMO sodas are a healthier alternative. Culture Pop generates revenue from the sale of products through its e-commerce platform, and other platforms, such as Amazon, Oasis Snacks, Gopuff, Instacart, Mercato, and Walmart, as well as via retail stores. The company plans to use its proceeds from March 2024 funding to hire sales executives, expand its business to new locations, and improve its distribution network.

## Funding rounds

- Series B, Jan 31, 2024, $21M — Enlightened Hospitality Investments

## Investors

- Enlightened Hospitality Investments (https://capitalatlas.ai/funds/enlightened-hospitality-investments) — Series B